TikTok data benchmark
United Kingdom Culture & Entertainment + News & Media TikTok creator benchmarks
Among 30 eligible public TikTok creator profiles in the United Kingdom tagged Culture & Entertainment + News & Media, the median profile has 49,550 followers, 4.10% engagement, and 175,075 average views.
n=30 distinct creator profiles. Updated August 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 24,325 | 49,550 | 230,325 |
| Engagement rate | 0.75% | 4.10% | 13.98% |
| Average views | 25,196 | 175,075 | 331,202 |
Other categories in the United Kingdom
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| Beauty & Personal Care + Fashion & Style | 807 | 5.8K | 4.43% | 14.4K |
| Beauty & Personal Care | 540 | 4.4K | 3.73% | 12K |
| Beauty & Personal Care + Home & Living | 411 | 3.4K | 2.83% | 5.5K |
| Fashion & Style + Shopping | 405 | 9.6K | 4.82% | 21.6K |
| Fashion & Style | 282 | 6.7K | 5.87% | 13.7K |
| Fashion & Style + Home & Living | 263 | 3.8K | 3.58% | 7.7K |
| Beauty & Personal Care + Shopping | 222 | 7.9K | 1.95% | 11.5K |
| Home & Living | 215 | 3.9K | 3.70% | 7.1K |
Culture & Entertainment + News & Media in other countries
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| United States | 813 | 19.5K | 0.54% | 14.7K |
| Mexico | 39 | 13K | 0.66% | 7.4K |
How to read this benchmark
The 25th and 75th percentiles show the middle half of observed public profiles; the median is the midpoint. Country means profile country, not audience location. Results describe this sample and do not guarantee campaign performance.