TikTok data benchmark
United Kingdom Culture & Entertainment + Health & Wellness TikTok creator benchmarks
Among 37 eligible public TikTok creator profiles in the United Kingdom tagged Culture & Entertainment + Health & Wellness, the median profile has 12,800 followers, 4.93% engagement, and 13,900 average views.
n=37 distinct creator profiles. Updated August 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 3,839 | 12,800 | 46,200 |
| Engagement rate | 0.39% | 4.93% | 11.23% |
| Average views | 1,031 | 13,900 | 74,755 |
Other categories in the United Kingdom
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| Beauty & Personal Care + Fashion & Style | 807 | 5.8K | 4.43% | 14.4K |
| Beauty & Personal Care | 540 | 4.4K | 3.73% | 12K |
| Beauty & Personal Care + Home & Living | 411 | 3.4K | 2.83% | 5.5K |
| Fashion & Style + Shopping | 405 | 9.6K | 4.82% | 21.6K |
| Fashion & Style | 282 | 6.7K | 5.87% | 13.7K |
| Fashion & Style + Home & Living | 263 | 3.8K | 3.58% | 7.7K |
| Beauty & Personal Care + Shopping | 222 | 7.9K | 1.95% | 11.5K |
| Home & Living | 215 | 3.9K | 3.70% | 7.1K |
Culture & Entertainment + Health & Wellness in other countries
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| United States | 1,866 | 11.7K | 0.53% | 3.3K |
| Mexico | 48 | 22.6K | 0.94% | 7.4K |
| Spain | 32 | 23.4K | 1.42% | 41K |
| Japan | 32 | 13.7K | 5.35% | 49.6K |
| Philippines | 32 | 3.9K | 0.96% | 6.4K |
| South Korea | 30 | 15.6K | 3.10% | 25K |
| Thailand | 30 | 10.2K | 4.94% | 24.8K |
How to read this benchmark
The 25th and 75th percentiles show the middle half of observed public profiles; the median is the midpoint. Country means profile country, not audience location. Results describe this sample and do not guarantee campaign performance.