TikTok data benchmark
United States Culture & Entertainment + Health & Wellness TikTok creator benchmarks
Among 1,866 eligible public TikTok creator profiles in the United States tagged Culture & Entertainment + Health & Wellness, the median profile has 11,650 followers, 0.53% engagement, and 3,288 average views.
n=1,866 distinct creator profiles. Updated August 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 5,733 | 11,650 | 36,775 |
| Engagement rate | 0.19% | 0.53% | 1.74% |
| Average views | 578 | 3,288 | 53,242 |
Other categories in the United States
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| Beauty & Personal Care + Fashion & Style | 18,193 | 11.5K | 0.85% | 4.6K |
| Fashion & Style + Shopping | 8,698 | 10K | 0.30% | 3.6K |
| Beauty & Personal Care + Shopping | 8,400 | 7.6K | 0.19% | 1.4K |
| Culture & Entertainment + Fashion & Style | 6,177 | 14.9K | 0.82% | 8.1K |
| Culture & Entertainment + Relationships & Family | 5,839 | 11.2K | 0.65% | 3.8K |
| Beauty & Personal Care | 4,261 | 7.3K | 0.90% | 3.3K |
| Beauty & Personal Care + Health & Wellness | 4,078 | 9.5K | 0.22% | 2.7K |
| Fashion & Style + Home & Living | 3,281 | 5.6K | 1.61% | 2.6K |
Culture & Entertainment + Health & Wellness in other countries
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| Mexico | 48 | 22.6K | 0.94% | 7.4K |
| United Kingdom | 37 | 12.8K | 4.93% | 13.9K |
| Spain | 32 | 23.4K | 1.42% | 41K |
| Japan | 32 | 13.7K | 5.35% | 49.6K |
| Philippines | 32 | 3.9K | 0.96% | 6.4K |
| South Korea | 30 | 15.6K | 3.10% | 25K |
| Thailand | 30 | 10.2K | 4.94% | 24.8K |
How to read this benchmark
The 25th and 75th percentiles show the middle half of observed public profiles; the median is the midpoint. Country means profile country, not audience location. Results describe this sample and do not guarantee campaign performance.