TikTok data benchmark
United Kingdom Food & Drink + Health & Wellness TikTok creator benchmarks
Among 44 eligible public TikTok creator profiles in the United Kingdom tagged Food & Drink + Health & Wellness, the median profile has 5,159 followers, 3.25% engagement, and 27,268 average views.
n=44 distinct creator profiles. Updated August 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 2,145 | 5,159 | 18,000 |
| Engagement rate | 1.04% | 3.25% | 14.10% |
| Average views | 2,187 | 27,268 | 109,844 |
Other categories in the United Kingdom
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| Beauty & Personal Care + Fashion & Style | 807 | 5.8K | 4.43% | 14.4K |
| Beauty & Personal Care | 540 | 4.4K | 3.73% | 12K |
| Beauty & Personal Care + Home & Living | 411 | 3.4K | 2.83% | 5.5K |
| Fashion & Style + Shopping | 405 | 9.6K | 4.82% | 21.6K |
| Fashion & Style | 282 | 6.7K | 5.87% | 13.7K |
| Fashion & Style + Home & Living | 263 | 3.8K | 3.58% | 7.7K |
| Beauty & Personal Care + Shopping | 222 | 7.9K | 1.95% | 11.5K |
| Home & Living | 215 | 3.9K | 3.70% | 7.1K |
Food & Drink + Health & Wellness in other countries
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| United States | 2,201 | 9.1K | 0.24% | 1.6K |
| Mexico | 48 | 10.2K | 0.36% | 7.9K |
| Japan | 41 | 12.6K | 13.31% | 175.3K |
| Spain | 40 | 11.7K | 0.57% | 24.2K |
| Philippines | 40 | 3.8K | 2.12% | 12.1K |
| South Korea | 36 | 5.5K | 1.32% | 25.7K |
| China | 34 | 6.7K | 0.06% | 1.3K |
| Thailand | 30 | 17.9K | 3.22% | 86.3K |
How to read this benchmark
The 25th and 75th percentiles show the middle half of observed public profiles; the median is the midpoint. Country means profile country, not audience location. Results describe this sample and do not guarantee campaign performance.