TikTok data benchmark
United States Food & Drink + Health & Wellness TikTok creator benchmarks
Among 2,201 eligible public TikTok creator profiles in the United States tagged Food & Drink + Health & Wellness, the median profile has 9,104 followers, 0.24% engagement, and 1,634 average views.
n=2,201 distinct creator profiles. Updated August 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 4,488 | 9,104 | 23,000 |
| Engagement rate | 0.07% | 0.24% | 0.85% |
| Average views | 496 | 1,634 | 23,343 |
Other categories in the United States
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| Beauty & Personal Care + Fashion & Style | 18,193 | 11.5K | 0.85% | 4.6K |
| Fashion & Style + Shopping | 8,698 | 10K | 0.30% | 3.6K |
| Beauty & Personal Care + Shopping | 8,400 | 7.6K | 0.19% | 1.4K |
| Culture & Entertainment + Fashion & Style | 6,177 | 14.9K | 0.82% | 8.1K |
| Culture & Entertainment + Relationships & Family | 5,839 | 11.2K | 0.65% | 3.8K |
| Beauty & Personal Care | 4,261 | 7.3K | 0.90% | 3.3K |
| Beauty & Personal Care + Health & Wellness | 4,078 | 9.5K | 0.22% | 2.7K |
| Fashion & Style + Home & Living | 3,281 | 5.6K | 1.61% | 2.6K |
Food & Drink + Health & Wellness in other countries
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| Mexico | 48 | 10.2K | 0.36% | 7.9K |
| United Kingdom | 44 | 5.2K | 3.25% | 27.3K |
| Japan | 41 | 12.6K | 13.31% | 175.3K |
| Spain | 40 | 11.7K | 0.57% | 24.2K |
| Philippines | 40 | 3.8K | 2.12% | 12.1K |
| South Korea | 36 | 5.5K | 1.32% | 25.7K |
| China | 34 | 6.7K | 0.06% | 1.3K |
| Thailand | 30 | 17.9K | 3.22% | 86.3K |
How to read this benchmark
The 25th and 75th percentiles show the middle half of observed public profiles; the median is the midpoint. Country means profile country, not audience location. Results describe this sample and do not guarantee campaign performance.