TikTok data benchmark
Thailand Culture & Entertainment + Shopping TikTok creator benchmarks
Among 33 eligible public TikTok creator profiles in Thailand tagged Culture & Entertainment + Shopping, the median profile has 19,300 followers, 11.52% engagement, and 97,303 average views.
n=33 distinct creator profiles. Updated August 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 3,174 | 19,300 | 64,200 |
| Engagement rate | 1.53% | 11.52% | 42.65% |
| Average views | 14,972 | 97,303 | 382,425 |
Other categories in Thailand
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| Beauty & Personal Care + Fashion & Style | 713 | 27.8K | 4.69% | 69.9K |
| Culture & Entertainment + Fashion & Style | 405 | 21.4K | 7.10% | 58.8K |
| Culture & Entertainment | 242 | 23.1K | 8.28% | 66.4K |
| Fashion & Style + Shopping | 215 | 12K | 3.29% | 23K |
| Beauty & Personal Care | 211 | 20.7K | 3.59% | 89.8K |
| Culture & Entertainment + Travel & Tourism | 204 | 15.3K | 6.22% | 60.7K |
| Beauty | 172 | 50.4K | 1.04% | 70.6K |
| Food & Drink | 150 | 24.7K | 9.35% | 159.5K |
Culture & Entertainment + Shopping in other countries
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| United States | 856 | 10K | 0.49% | 4.9K |
| Philippines | 40 | 7K | 2.54% | 13K |
| United Kingdom | 35 | 14.1K | 1.73% | 18.1K |
| Japan | 31 | 17.2K | 3.39% | 151.2K |
How to read this benchmark
The 25th and 75th percentiles show the middle half of observed public profiles; the median is the midpoint. Country means profile country, not audience location. Results describe this sample and do not guarantee campaign performance.