TikTok data benchmark
TikTok creator benchmarks: Thailand
In Thailand, the median TikTok creator profile has 32,000 followers, 4.74% engagement, and 26,840 average views. This benchmark covers 6,532 eligible public profiles in Storika's creator dataset, checked November 2, 2026.
n=6,532 distinct creator profiles. Updated November 2, 2026.
Source: Storika's creator dataset. Country describes the profile's recorded location. Figures use the latest stored records, rather than a live platform check. The update date changes when the figures change materially.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 14,300 | 32,000 | 100,825 |
| Engagement rate | 0.58% | 4.74% | 31.44% |
| Average views | 4,994 | 26,840 | 140,409 |
Eligible categories in Thailand
40 groups currently clear the 30-profile publication floor. Category counts below use each linked page's own update date.
- Beauty & Personal Care + Fashion & Stylen=682
- Culture & Entertainment + Fashion & Stylen=367
- Culture & Entertainmentn=244
- Beauty & Personal Caren=198
- Culture & Entertainment + Travel & Tourismn=177
- Fashion & Style + Shoppingn=177
- Beauty (alternate tag)n=172
- Food & Drinkn=136
- Culture & Entertainment + Idols & Fandomn=130
- Beauty & Personal Care + Shoppingn=122
- Culture & Entertainment + Relationships & Familyn=116
- Beauty & Personal Care + Reviews & Recommendationsn=112
- Food & Drink + Travel & Tourismn=100
- Fashion & Stylen=92
- Beauty & Personal Care + Culture & Entertainment + Fashion & Stylen=83
- Beauty & Personal Care + Health & Wellnessn=82
- Culture & Entertainment + Sports & Outdoorsn=79
- Culture & Entertainment + Food & Drinkn=78
- Petsn=71
- Fashion & Style + Travel & Tourismn=62
- Beauty & Personal Care + Home & Livingn=59
- Beauty & Personal Care + Culture & Entertainmentn=57
- Beauty (alternate tag) + Beauty & Personal Caren=56
- Home & Livingn=55
- Beauty (alternate tag) + Lifestylen=53
- Lifestylen=53
- Culture & Entertainment + Events & Activitiesn=52
- Fashion & Style + Sports & Outdoorsn=48
- Travel & Tourismn=47
- Beauty (alternate tag) + Fashion (alternate tag)n=44
- Food & Drink + Shoppingn=42
- Fashion (alternate tag) + Lifestylen=41
- Culture & Entertainment + Education & Learningn=40
- Fashion & Style + Health & Wellnessn=40
- Fashion & Style + Home & Livingn=39
- Fashion & Style + Food & Drinkn=35
- Health & Wellnessn=35
- Relationships & Familyn=32
- Food & Drink + Reviews & Recommendationsn=31
- Education & Learningn=30
Country means profile country, not audience location. Read the benchmark methodology for normalization, sample, and freshness rules.