TikTok data benchmark
Thailand TikTok creator benchmarks
Across 7,319 eligible public TikTok creator profiles in Thailand, the median profile has 19,200 followers, 4.59% engagement, and 59,826 average views.
n=7,319 distinct creator profiles. Updated August 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 5,222 | 19,200 | 69,650 |
| Engagement rate | 0.92% | 4.59% | 20.99% |
| Average views | 6,760 | 59,826 | 296,824 |
Eligible categories in Thailand
46 groups currently clear the 30-profile publication floor.
- Beauty & Personal Care + Fashion & Stylen=713
- Culture & Entertainment + Fashion & Stylen=405
- Culture & Entertainmentn=242
- Fashion & Style + Shoppingn=215
- Beauty & Personal Caren=211
- Culture & Entertainment + Travel & Tourismn=204
- Beautyn=172
- Food & Drinkn=150
- Culture & Entertainment + Idols & Fandomn=139
- Food & Drink + Travel & Tourismn=125
- Beauty & Personal Care + Shoppingn=123
- Beauty & Personal Care + Reviews & Recommendationsn=111
- Fashion & Stylen=107
- Culture & Entertainment + Relationships & Familyn=105
- Lifestylen=95
- Beauty & Personal Care + Health & Wellnessn=91
- Culture & Entertainment + Sports & Outdoorsn=87
- Petsn=84
- Fashion & Style + Travel & Tourismn=83
- Home & Livingn=82
- Beauty & Personal Care + Culture & Entertainment + Fashion & Stylen=81
- Culture & Entertainment + Food & Drinkn=80
- Beauty & Personal Care + Home & Livingn=65
- Fashion & Style + Home & Livingn=64
- Fashion & Style + Sports & Outdoorsn=57
- Beauty & Personal Care + Culture & Entertainmentn=56
- Beauty + Lifestylen=56
- Culture & Entertainment + Events & Activitiesn=56
- Beauty + Fashionn=55
- Travel & Tourismn=55
- Beauty + Beauty & Personal Caren=52
- Food & Drink + Shoppingn=52
- Fashion & Style + Health & Wellnessn=51
- Culture & Entertainment + Education & Learningn=47
- Fashion + Lifestylen=46
- Food & Drink + Home & Livingn=42
- Food & Drink + Reviews & Recommendationsn=37
- Fashion & Style + Food & Drinkn=36
- Sports & Outdoors + Travel & Tourismn=36
- Education & Learningn=35
- Health & Wellnessn=35
- Culture & Entertainment + Shoppingn=33
- Food + Lifestylen=33
- Relationships & Familyn=31
- Culture & Entertainment + Health & Wellnessn=30
- Food & Drink + Health & Wellnessn=30
Country means profile country, not audience location. Read the benchmark methodology for normalization, sample, and freshness rules.