TikTok data benchmark
TikTok creator benchmarks: Thailand culture & entertainment + travel & tourism
Among 177 eligible public TikTok creator profiles in Thailand tagged Culture & Entertainment + Travel & Tourism, the median profile has 26,000 followers and 10.31% engagement. Average views are not available for this group.
n=177 distinct creator profiles. Updated October 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 13,800 | 26,000 | 65,100 |
| Engagement rate | 1.37% | 10.31% | 42.73% |
| Average views | Not available | Not available | Not available |
Other categories in Thailand
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| Beauty & Personal Care + Fashion & Style | 682 | 37.2K | 4.04% | 35.2K |
| Culture & Entertainment + Fashion & Style | 367 | 44.7K | 10.84% | 41.4K |
| Culture & Entertainment | 244 | 45.6K | 12.51% | 30.2K |
| Beauty & Personal Care | 198 | 26.2K | 2.79% | 60K |
| Fashion & Style + Shopping | 177 | 19.3K | 2.36% | 13.5K |
| Beauty (alternate tag) | 172 | 57.1K | 0.68% | 27K |
| Food & Drink | 136 | 37.7K | 7.97% | Not available |
| Culture & Entertainment + Idols & Fandom | 130 | 19.4K | 18.46% | Not available |
Culture & entertainment + travel & tourism in other countries
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| United States | 1,856 | 16K | 0.38% | 4.1K |
| Japan | 202 | 23.7K | 7.14% | 47.5K |
| Philippines | 141 | 15K | 4.26% | Not available |
| United Kingdom | 140 | 18.1K | 2.95% | 26.2K |
| Mexico | 140 | 15.4K | 0.80% | 6.6K |
| Indonesia | 113 | 23.7K | 2.62% | 24.7K |
| South Korea | 111 | 20.3K | 2.26% | 32.4K |
| Australia | 86 | 36.8K | 1.29% | 12K |
How to read this benchmark
The 25th and 75th percentiles show the middle half of observed public profiles; the median is the midpoint. Country means profile country, not audience location. Results describe this sample and do not guarantee campaign performance.