TikTok data benchmark
TikTok creator benchmarks: Thailand beauty (alternate tag)
Among 172 eligible public TikTok creator profiles in Thailand tagged Beauty (alternate tag), the median profile has 57,100 followers, 0.68% engagement, and 26,997 average views.
n=172 distinct creator profiles. Updated October 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 37,850 | 57,100 | 99,825 |
| Engagement rate | 0.07% | 0.68% | 5.81% |
| Average views | 3,792 | 26,997 | 113,389 |
Other categories in Thailand
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| Beauty & Personal Care + Fashion & Style | 682 | 37.2K | 4.04% | 35.2K |
| Culture & Entertainment + Fashion & Style | 367 | 44.7K | 10.84% | 41.4K |
| Culture & Entertainment | 244 | 45.6K | 12.51% | 30.2K |
| Beauty & Personal Care | 198 | 26.2K | 2.79% | 60K |
| Culture & Entertainment + Travel & Tourism | 177 | 26K | 10.31% | Not available |
| Fashion & Style + Shopping | 177 | 19.3K | 2.36% | 13.5K |
| Food & Drink | 136 | 37.7K | 7.97% | Not available |
| Culture & Entertainment + Idols & Fandom | 130 | 19.4K | 18.46% | Not available |
Beauty (alternate tag) in other countries
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| United States | 338 | 14.6K | 0.37% | 2.3K |
| Indonesia | 279 | 11.7K | 0.49% | 2.8K |
| Vietnam | 244 | 24K | 1.24% | 22.7K |
| South Korea | 128 | 13.1K | 0.79% | 3.7K |
| Spain | 61 | 21.1K | 1.04% | 7.4K |
| Philippines | 58 | 50K | 0.79% | Not available |
| Malaysia | 57 | 33K | 0.20% | 2.8K |
| Italy | 48 | 12.2K | 1.66% | Not available |
How to read this benchmark
The 25th and 75th percentiles show the middle half of observed public profiles; the median is the midpoint. Country means profile country, not audience location. Results describe this sample and do not guarantee campaign performance.