TikTok data benchmark
Beauty + Lifestyle TikTok creator benchmarks by country
Across 1,709 eligible public TikTok creator profiles tagged Beauty + Lifestyle, the median profile has 4,479 followers, 2.03% engagement, and 3,158 average views.
n=1,709 distinct creator profiles. Updated August 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 1,287 | 4,479 | 13,600 |
| Engagement rate | 0.59% | 2.03% | 6.13% |
| Average views | 613 | 3,158 | 60,498 |
Eligible countries for Beauty + Lifestyle
13 groups currently clear the 30-profile publication floor.
Country means profile country, not audience location. Read the benchmark methodology for normalization, sample, and freshness rules.