TikTok data benchmark
Vietnam Beauty + Lifestyle TikTok creator benchmarks
Among 120 eligible public TikTok creator profiles in Vietnam tagged Beauty + Lifestyle, the median profile has 1,904 followers, 1.68% engagement, and 2,454 average views.
n=120 distinct creator profiles. Updated August 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 1,426 | 1,904 | 9,185 |
| Engagement rate | 0.51% | 1.68% | 4.03% |
| Average views | 341 | 2,454 | 71,470 |
Other categories in Vietnam
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| Beauty | 509 | 2.2K | 1.70% | 13K |
| Beauty & Personal Care | 296 | 5.2K | 1.26% | 21.2K |
| Beauty & Personal Care + Fashion & Style | 294 | 15.4K | 2.78% | 22.9K |
| Beauty + Beauty & Personal Care | 209 | 5.2K | 2.10% | 15.4K |
| Lifestyle | 200 | 1.5K | 1.55% | 1.3K |
| Culture & Entertainment + Fashion & Style | 155 | 15.2K | 3.32% | 28.3K |
| Fashion & Style + Shopping | 148 | 11.7K | 1.29% | 13.9K |
| Fashion & Style | 125 | 11.3K | 1.41% | 14.4K |
Beauty + Lifestyle in other countries
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| United States | 559 | 6.2K | 1.10% | 1.7K |
| Brazil | 190 | 1.3K | 3.27% | 1.1K |
| South Korea | 101 | 7.9K | 1.67% | 3.6K |
| Indonesia | 75 | 5.5K | 1.32% | 3.7K |
| Spain | 70 | 4.6K | 2.30% | 8.7K |
| Thailand | 56 | 64.7K | 2.53% | 102.3K |
| United Kingdom | 52 | 3.6K | 4.35% | 4.4K |
| France | 49 | 3.4K | 3.61% | 10.2K |
How to read this benchmark
The 25th and 75th percentiles show the middle half of observed public profiles; the median is the midpoint. Country means profile country, not audience location. Results describe this sample and do not guarantee campaign performance.