TikTok data benchmark
South Korea Beauty + Lifestyle TikTok creator benchmarks
Among 101 eligible public TikTok creator profiles in South Korea tagged Beauty + Lifestyle, the median profile has 7,913 followers, 1.67% engagement, and 3,619 average views.
n=101 distinct creator profiles. Updated August 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 1,869 | 7,913 | 51,000 |
| Engagement rate | 0.44% | 1.67% | 7.49% |
| Average views | 783 | 3,619 | 77,070 |
Other categories in South Korea
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| Beauty & Personal Care | 723 | 4.8K | 2.40% | 6.8K |
| Beauty & Personal Care + Fashion & Style | 707 | 8.5K | 2.76% | 9.1K |
| Beauty & Personal Care + Shopping | 598 | 6.6K | 0.43% | 1.6K |
| Culture & Entertainment + Idols & Fandom | 459 | 12K | 6.81% | 39.8K |
| Culture & Entertainment + Fashion & Style | 447 | 14.6K | 3.87% | 32.5K |
| Beauty & Personal Care + Home & Living | 262 | 4.4K | 4.16% | 4.7K |
| Fashion & Style + Shopping | 228 | 6K | 1.10% | 8.3K |
| Beauty | 189 | 5.6K | 1.86% | 4.3K |
Beauty + Lifestyle in other countries
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| United States | 559 | 6.2K | 1.10% | 1.7K |
| Brazil | 190 | 1.3K | 3.27% | 1.1K |
| Vietnam | 120 | 1.9K | 1.68% | 2.5K |
| Indonesia | 75 | 5.5K | 1.32% | 3.7K |
| Spain | 70 | 4.6K | 2.30% | 8.7K |
| Thailand | 56 | 64.7K | 2.53% | 102.3K |
| United Kingdom | 52 | 3.6K | 4.35% | 4.4K |
| France | 49 | 3.4K | 3.61% | 10.2K |
How to read this benchmark
The 25th and 75th percentiles show the middle half of observed public profiles; the median is the midpoint. Country means profile country, not audience location. Results describe this sample and do not guarantee campaign performance.