TikTok data benchmark
Indonesia Beauty + Lifestyle TikTok creator benchmarks
Among 75 eligible public TikTok creator profiles in Indonesia tagged Beauty + Lifestyle, the median profile has 5,530 followers, 1.32% engagement, and 3,718 average views.
n=75 distinct creator profiles. Updated August 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 1,268 | 5,530 | 14,550 |
| Engagement rate | 0.54% | 1.32% | 4.31% |
| Average views | 565 | 3,718 | 134,966 |
Other categories in Indonesia
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| Beauty & Personal Care | 760 | 4.2K | 1.74% | 15.6K |
| Beauty & Personal Care + Fashion & Style | 686 | 5.4K | 1.56% | 7.4K |
| Lifestyle | 375 | 1.3K | 1.76% | 3.1K |
| Beauty | 294 | 8.7K | 0.86% | 14.6K |
| Home & Living | 292 | 4.1K | 1.52% | 4.8K |
| Beauty & Personal Care + Home & Living | 229 | 2.9K | 2.11% | 10.6K |
| Beauty & Personal Care + Shopping | 220 | 3.6K | 1.45% | 14.6K |
| Fashion & Style + Shopping | 208 | 10.7K | 1.73% | 23.7K |
Beauty + Lifestyle in other countries
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| United States | 559 | 6.2K | 1.10% | 1.7K |
| Brazil | 190 | 1.3K | 3.27% | 1.1K |
| Vietnam | 120 | 1.9K | 1.68% | 2.5K |
| South Korea | 101 | 7.9K | 1.67% | 3.6K |
| Spain | 70 | 4.6K | 2.30% | 8.7K |
| Thailand | 56 | 64.7K | 2.53% | 102.3K |
| United Kingdom | 52 | 3.6K | 4.35% | 4.4K |
| France | 49 | 3.4K | 3.61% | 10.2K |
How to read this benchmark
The 25th and 75th percentiles show the middle half of observed public profiles; the median is the midpoint. Country means profile country, not audience location. Results describe this sample and do not guarantee campaign performance.