TikTok data benchmark
Beauty TikTok creator benchmarks by country
Across 2,605 eligible public TikTok creator profiles tagged Beauty, the median profile has 5,403 followers, 1.94% engagement, and 9,998 average views.
n=2,605 distinct creator profiles. Updated August 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 1,357 | 5,403 | 24,900 |
| Engagement rate | 0.47% | 1.94% | 7.64% |
| Average views | 858 | 9,998 | 105,087 |
Eligible countries for Beauty
17 groups currently clear the 30-profile publication floor.
Multi-category combinations including Beauty
- Beauty + Lifestylen=1,709
- Beauty + Beauty & Personal Caren=1,454
- Beauty + Fashionn=1,417
- Beauty + Fashion + Lifestylen=695
- Beauty + Healthn=252
- Beauty + Beauty & Personal Care + Lifestylen=220
- Beauty + Servicen=191
- Beauty + Home & Living + Lifestylen=182
- Beauty + Food + Lifestylen=152
- Beauty + Home & Livingn=151
- Beauty + Foodn=147
- Beauty + Lifestyle + Othern=129
- Beauty + Beauty & Personal Care + Home & Livingn=119
- Beauty + Health + Lifestylen=112
- Beauty + Fashion + Fashion & Stylen=84
- Beauty + Fashion + Home & Livingn=71
- Beauty + Fashion + Foodn=60
- Beauty + Lifestyle + Techn=48
Country means profile country, not audience location. Read the benchmark methodology for normalization, sample, and freshness rules.