TikTok data benchmark
United Kingdom Fashion & Style + Health & Wellness TikTok creator benchmarks
Among 74 eligible public TikTok creator profiles in the United Kingdom tagged Fashion & Style + Health & Wellness, the median profile has 9,247 followers, 4.47% engagement, and 44,684 average views.
n=74 distinct creator profiles. Updated August 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 2,269 | 9,247 | 21,800 |
| Engagement rate | 0.83% | 4.47% | 11.40% |
| Average views | 3,195 | 44,684 | 198,607 |
Other categories in the United Kingdom
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| Beauty & Personal Care + Fashion & Style | 807 | 5.8K | 4.43% | 14.4K |
| Beauty & Personal Care | 540 | 4.4K | 3.73% | 12K |
| Beauty & Personal Care + Home & Living | 411 | 3.4K | 2.83% | 5.5K |
| Fashion & Style + Shopping | 405 | 9.6K | 4.82% | 21.6K |
| Fashion & Style | 282 | 6.7K | 5.87% | 13.7K |
| Fashion & Style + Home & Living | 263 | 3.8K | 3.58% | 7.7K |
| Beauty & Personal Care + Shopping | 222 | 7.9K | 1.95% | 11.5K |
| Home & Living | 215 | 3.9K | 3.70% | 7.1K |
Fashion & Style + Health & Wellness in other countries
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| United States | 1,902 | 13.8K | 0.60% | 6.2K |
| Mexico | 58 | 12.4K | 1.24% | 6.6K |
| South Korea | 52 | 11.8K | 4.44% | 16.3K |
| Philippines | 51 | 12.1K | 1.67% | 15.2K |
| Thailand | 51 | 17.7K | 13.29% | 65.6K |
| Japan | 47 | 6K | 8.48% | 64.4K |
| Australia | 46 | 6K | 4.14% | 18.6K |
| Brazil | 46 | 4.2K | 3.22% | 3.5K |
How to read this benchmark
The 25th and 75th percentiles show the middle half of observed public profiles; the median is the midpoint. Country means profile country, not audience location. Results describe this sample and do not guarantee campaign performance.