TikTok data benchmark
United States Fashion & Style + Health & Wellness TikTok creator benchmarks
Among 1,902 eligible public TikTok creator profiles in the United States tagged Fashion & Style + Health & Wellness, the median profile has 13,750 followers, 0.60% engagement, and 6,185 average views.
n=1,902 distinct creator profiles. Updated August 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 5,465 | 13,750 | 49,275 |
| Engagement rate | 0.17% | 0.60% | 2.41% |
| Average views | 1,025 | 6,185 | 69,656 |
Other categories in the United States
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| Beauty & Personal Care + Fashion & Style | 18,193 | 11.5K | 0.85% | 4.6K |
| Fashion & Style + Shopping | 8,698 | 10K | 0.30% | 3.6K |
| Beauty & Personal Care + Shopping | 8,400 | 7.6K | 0.19% | 1.4K |
| Culture & Entertainment + Fashion & Style | 6,177 | 14.9K | 0.82% | 8.1K |
| Culture & Entertainment + Relationships & Family | 5,839 | 11.2K | 0.65% | 3.8K |
| Beauty & Personal Care | 4,261 | 7.3K | 0.90% | 3.3K |
| Beauty & Personal Care + Health & Wellness | 4,078 | 9.5K | 0.22% | 2.7K |
| Fashion & Style + Home & Living | 3,281 | 5.6K | 1.61% | 2.6K |
Fashion & Style + Health & Wellness in other countries
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| United Kingdom | 74 | 9.2K | 4.47% | 44.7K |
| Mexico | 58 | 12.4K | 1.24% | 6.6K |
| South Korea | 52 | 11.8K | 4.44% | 16.3K |
| Philippines | 51 | 12.1K | 1.67% | 15.2K |
| Thailand | 51 | 17.7K | 13.29% | 65.6K |
| Japan | 47 | 6K | 8.48% | 64.4K |
| Australia | 46 | 6K | 4.14% | 18.6K |
| Brazil | 46 | 4.2K | 3.22% | 3.5K |
How to read this benchmark
The 25th and 75th percentiles show the middle half of observed public profiles; the median is the midpoint. Country means profile country, not audience location. Results describe this sample and do not guarantee campaign performance.