TikTok data benchmark
South Korea Beauty & Personal Care + Food & Drink TikTok creator benchmarks
Among 43 eligible public TikTok creator profiles in South Korea tagged Beauty & Personal Care + Food & Drink, the median profile has 10,200 followers, 3.70% engagement, and 17,739 average views.
n=43 distinct creator profiles. Updated August 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 1,942 | 10,200 | 35,100 |
| Engagement rate | 0.58% | 3.70% | 14.79% |
| Average views | 1,021 | 17,739 | 131,097 |
Other categories in South Korea
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| Beauty & Personal Care | 723 | 4.8K | 2.40% | 6.8K |
| Beauty & Personal Care + Fashion & Style | 707 | 8.5K | 2.76% | 9.1K |
| Beauty & Personal Care + Shopping | 598 | 6.6K | 0.43% | 1.6K |
| Culture & Entertainment + Idols & Fandom | 459 | 12K | 6.81% | 39.8K |
| Culture & Entertainment + Fashion & Style | 447 | 14.6K | 3.87% | 32.5K |
| Beauty & Personal Care + Home & Living | 262 | 4.4K | 4.16% | 4.7K |
| Fashion & Style + Shopping | 228 | 6K | 1.10% | 8.3K |
| Beauty | 189 | 5.6K | 1.86% | 4.3K |
Beauty & Personal Care + Food & Drink in other countries
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| United States | 625 | 8.2K | 0.53% | 1.6K |
| Malaysia | 60 | 3.3K | 0.99% | 10.1K |
| Philippines | 54 | 4.2K | 1.15% | 14.9K |
| Indonesia | 33 | 3.9K | 1.13% | 7.2K |
| United Kingdom | 32 | 8.4K | 4.44% | 5.9K |
How to read this benchmark
The 25th and 75th percentiles show the middle half of observed public profiles; the median is the midpoint. Country means profile country, not audience location. Results describe this sample and do not guarantee campaign performance.