TikTok data benchmark
TikTok creator benchmarks: South Korea culture & entertainment + fashion & style
Among 380 eligible public TikTok creator profiles in South Korea tagged Culture & Entertainment + Fashion & Style, the median profile has 36,200 followers, 2.81% engagement, and 35,949 average views.
n=380 distinct creator profiles. Updated October 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 12,675 | 36,200 | 126,800 |
| Engagement rate | 0.70% | 2.81% | 17.52% |
| Average views | 5,325 | 35,949 | 185,693 |
Other categories in South Korea
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| Beauty & Personal Care + Fashion & Style | 559 | 21.6K | 1.17% | 15.6K |
| Beauty & Personal Care + Shopping | 523 | 13.4K | 0.19% | 3.5K |
| Beauty & Personal Care | 521 | 16.5K | 0.70% | 12.1K |
| Culture & Entertainment + Idols & Fandom | 503 | 28.2K | 16.68% | 47.5K |
| Beauty & Personal Care + Home & Living | 162 | 14.3K | 1.22% | 2.1K |
| Fashion & Style + Shopping | 160 | 14.1K | 0.74% | 16K |
| Culture & Entertainment | 157 | 20.9K | 2.88% | 35.1K |
| Beauty (alternate tag) + Beauty & Personal Care | 142 | 17.8K | 0.67% | 5K |
Culture & entertainment + fashion & style in other countries
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| United States | 6,122 | 22.2K | 0.47% | 6.2K |
| Japan | 685 | 32.4K | 6.29% | 64.6K |
| Thailand | 367 | 44.7K | 10.84% | 41.4K |
| Philippines | 245 | 36.8K | 1.77% | 43.6K |
| Mexico | 213 | 24.1K | 1.15% | 10.1K |
| United Kingdom | 162 | 32.3K | 3.71% | 43.1K |
| Brazil | 144 | 28.1K | 2.27% | 17.1K |
| Vietnam | 135 | 42.2K | 4.16% | 50.6K |
How to read this benchmark
The 25th and 75th percentiles show the middle half of observed public profiles; the median is the midpoint. Country means profile country, not audience location. Results describe this sample and do not guarantee campaign performance.