TikTok data benchmark
South Korea Beauty & Personal Care + Shopping TikTok creator benchmarks
Among 598 eligible public TikTok creator profiles in South Korea tagged Beauty & Personal Care + Shopping, the median profile has 6,599 followers, 0.43% engagement, and 1,606 average views.
n=598 distinct creator profiles. Updated August 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 3,362 | 6,599 | 17,050 |
| Engagement rate | 0.06% | 0.43% | 4.18% |
| Average views | 484 | 1,606 | 30,560 |
Other categories in South Korea
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| Beauty & Personal Care | 723 | 4.8K | 2.40% | 6.8K |
| Beauty & Personal Care + Fashion & Style | 707 | 8.5K | 2.76% | 9.1K |
| Culture & Entertainment + Idols & Fandom | 459 | 12K | 6.81% | 39.8K |
| Culture & Entertainment + Fashion & Style | 447 | 14.6K | 3.87% | 32.5K |
| Beauty & Personal Care + Home & Living | 262 | 4.4K | 4.16% | 4.7K |
| Fashion & Style + Shopping | 228 | 6K | 1.10% | 8.3K |
| Beauty | 189 | 5.6K | 1.86% | 4.3K |
| Beauty & Personal Care + Health & Wellness | 173 | 6.5K | 0.61% | 4.7K |
Beauty & Personal Care + Shopping in other countries
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| United States | 8,400 | 7.6K | 0.19% | 1.4K |
| Brazil | 366 | 5.7K | 1.85% | 5.5K |
| Nigeria | 297 | 1.3K | 2.37% | 844 |
| Philippines | 270 | 5.1K | 0.92% | 10K |
| United Kingdom | 222 | 7.9K | 1.95% | 11.5K |
| Indonesia | 220 | 3.6K | 1.45% | 14.6K |
| Spain | 200 | 6.1K | 0.64% | 4.7K |
| Mexico | 188 | 8.6K | 0.60% | 5.4K |
How to read this benchmark
The 25th and 75th percentiles show the middle half of observed public profiles; the median is the midpoint. Country means profile country, not audience location. Results describe this sample and do not guarantee campaign performance.