TikTok data benchmark
South Korea Culture & Entertainment + Idols & Fandom TikTok creator benchmarks
Among 459 eligible public TikTok creator profiles in South Korea tagged Culture & Entertainment + Idols & Fandom, the median profile has 12,000 followers, 6.81% engagement, and 39,783 average views.
n=459 distinct creator profiles. Updated August 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 2,996 | 12,000 | 48,650 |
| Engagement rate | 2.11% | 6.81% | 25.28% |
| Average views | 3,538 | 39,783 | 202,381 |
Other categories in South Korea
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| Beauty & Personal Care | 723 | 4.8K | 2.40% | 6.8K |
| Beauty & Personal Care + Fashion & Style | 707 | 8.5K | 2.76% | 9.1K |
| Beauty & Personal Care + Shopping | 598 | 6.6K | 0.43% | 1.6K |
| Culture & Entertainment + Fashion & Style | 447 | 14.6K | 3.87% | 32.5K |
| Beauty & Personal Care + Home & Living | 262 | 4.4K | 4.16% | 4.7K |
| Fashion & Style + Shopping | 228 | 6K | 1.10% | 8.3K |
| Beauty | 189 | 5.6K | 1.86% | 4.3K |
| Beauty & Personal Care + Health & Wellness | 173 | 6.5K | 0.61% | 4.7K |
Culture & Entertainment + Idols & Fandom in other countries
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| United States | 792 | 13.9K | 1.32% | 13.2K |
| Japan | 396 | 11.1K | 8.92% | 33.3K |
| Thailand | 139 | 11.7K | 11.16% | 48.9K |
| Philippines | 105 | 8.2K | 6.89% | 18K |
| Brazil | 82 | 7.3K | 3.56% | 7.1K |
| Indonesia | 66 | 14.6K | 4.85% | 50.6K |
| Mexico | 56 | 13.6K | 3.57% | 16.3K |
How to read this benchmark
The 25th and 75th percentiles show the middle half of observed public profiles; the median is the midpoint. Country means profile country, not audience location. Results describe this sample and do not guarantee campaign performance.