TikTok data benchmark
South Korea Fashion & Style + Shopping TikTok creator benchmarks
Among 228 eligible public TikTok creator profiles in South Korea tagged Fashion & Style + Shopping, the median profile has 5,961 followers, 1.10% engagement, and 8,306 average views.
n=228 distinct creator profiles. Updated August 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 2,713 | 5,961 | 15,425 |
| Engagement rate | 0.28% | 1.10% | 4.78% |
| Average views | 908 | 8,306 | 45,142 |
Other categories in South Korea
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| Beauty & Personal Care | 723 | 4.8K | 2.40% | 6.8K |
| Beauty & Personal Care + Fashion & Style | 707 | 8.5K | 2.76% | 9.1K |
| Beauty & Personal Care + Shopping | 598 | 6.6K | 0.43% | 1.6K |
| Culture & Entertainment + Idols & Fandom | 459 | 12K | 6.81% | 39.8K |
| Culture & Entertainment + Fashion & Style | 447 | 14.6K | 3.87% | 32.5K |
| Beauty & Personal Care + Home & Living | 262 | 4.4K | 4.16% | 4.7K |
| Beauty | 189 | 5.6K | 1.86% | 4.3K |
| Beauty & Personal Care + Health & Wellness | 173 | 6.5K | 0.61% | 4.7K |
Fashion & Style + Shopping in other countries
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| United States | 8,698 | 10K | 0.30% | 3.6K |
| Japan | 429 | 8.5K | 5.23% | 62.3K |
| United Kingdom | 405 | 9.6K | 4.82% | 21.6K |
| Spain | 286 | 12.9K | 1.79% | 24.2K |
| Mexico | 249 | 11.9K | 1.02% | 15K |
| Philippines | 243 | 7.3K | 1.56% | 27.2K |
| Australia | 227 | 12.4K | 3.33% | 27.7K |
| Thailand | 215 | 12K | 3.29% | 23K |
How to read this benchmark
The 25th and 75th percentiles show the middle half of observed public profiles; the median is the midpoint. Country means profile country, not audience location. Results describe this sample and do not guarantee campaign performance.