TikTok data benchmark
Malaysia Health & Wellness + Home & Living TikTok creator benchmarks
Among 39 eligible public TikTok creator profiles in Malaysia tagged Health & Wellness + Home & Living, the median profile has 3,418 followers, 0.51% engagement, and 9,657 average views.
n=39 distinct creator profiles. Updated August 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 2,000 | 3,418 | 11,850 |
| Engagement rate | 0.18% | 0.51% | 1.93% |
| Average views | 708 | 9,657 | 39,324 |
Other categories in Malaysia
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| Beauty & Personal Care | 548 | 4.2K | 0.78% | 7K |
| Beauty & Personal Care + Fashion & Style | 512 | 4.4K | 1.55% | 6.9K |
| Home & Living | 361 | 3.5K | 1.25% | 4.8K |
| Beauty & Personal Care + Home & Living | 234 | 4.5K | 0.92% | 4.7K |
| Lifestyle | 192 | 4.2K | 1.62% | 6.6K |
| Food & Drink | 187 | 8.1K | 1.99% | 21.6K |
| Fashion & Style + Home & Living | 177 | 3.3K | 1.66% | 4K |
| Culture & Entertainment | 138 | 6.3K | 1.88% | 14.1K |
Health & Wellness + Home & Living in other countries
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| United States | 1,145 | 8.5K | 0.44% | 2.2K |
| United Kingdom | 56 | 5.5K | 3.10% | 11.7K |
| Philippines | 43 | 3K | 1.09% | 3.7K |
| Brazil | 32 | 2.9K | 4.56% | 7.7K |
How to read this benchmark
The 25th and 75th percentiles show the middle half of observed public profiles; the median is the midpoint. Country means profile country, not audience location. Results describe this sample and do not guarantee campaign performance.