TikTok data benchmark
TikTok creator benchmarks: Malaysia culture & entertainment
Among 89 eligible public TikTok creator profiles in Malaysia tagged Culture & Entertainment, the median profile has 13,300 followers and 1.16% engagement. Average views are not available for this group.
n=89 distinct creator profiles. Updated October 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 7,741 | 13,300 | 75,800 |
| Engagement rate | 0.28% | 1.16% | 9.49% |
| Average views | Not available | Not available | Not available |
Other categories in Malaysia
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| Beauty & Personal Care | 269 | 12.6K | 0.28% | 3.7K |
| Beauty & Personal Care + Fashion & Style | 255 | 15.3K | 0.84% | 10.5K |
| Home & Living | 166 | 10.6K | 0.64% | Not available |
| Food & Drink | 130 | 20.9K | 1.59% | 54.1K |
| Beauty & Personal Care + Home & Living | 116 | 11.5K | 0.43% | 3.1K |
| Fashion & Style + Shopping | 81 | 12.2K | 0.72% | 16.2K |
| Beauty & Personal Care + Shopping | 78 | 9.7K | 0.27% | 1.9K |
| Fashion & Style + Home & Living | 78 | 12.3K | 0.85% | Not available |
Culture & entertainment in other countries
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| United States | 2,300 | 23.7K | 0.62% | 15.1K |
| Japan | 334 | 31.6K | 11.93% | 109K |
| Thailand | 244 | 45.6K | 12.51% | 30.2K |
| Philippines | 223 | 11.6K | 1.07% | 176.6K |
| Mexico | 205 | 36.3K | 1.49% | 14.4K |
| United Kingdom | 162 | 36.9K | 3.32% | 15.2K |
| South Korea | 157 | 20.9K | 2.88% | 35.1K |
| Brazil | 106 | 27.4K | 4.14% | Not available |
How to read this benchmark
The 25th and 75th percentiles show the middle half of observed public profiles; the median is the midpoint. Country means profile country, not audience location. Results describe this sample and do not guarantee campaign performance.