TikTok data benchmark
Malaysia Lifestyle TikTok creator benchmarks
Among 192 eligible public TikTok creator profiles in Malaysia tagged Lifestyle, the median profile has 4,185 followers, 1.62% engagement, and 6,571 average views.
n=192 distinct creator profiles. Updated August 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 1,202 | 4,185 | 5,842 |
| Engagement rate | 0.58% | 1.62% | 4.87% |
| Average views | 615 | 6,571 | 33,961 |
Other categories in Malaysia
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| Beauty & Personal Care | 548 | 4.2K | 0.78% | 7K |
| Beauty & Personal Care + Fashion & Style | 512 | 4.4K | 1.55% | 6.9K |
| Home & Living | 361 | 3.5K | 1.25% | 4.8K |
| Beauty & Personal Care + Home & Living | 234 | 4.5K | 0.92% | 4.7K |
| Food & Drink | 187 | 8.1K | 1.99% | 21.6K |
| Fashion & Style + Home & Living | 177 | 3.3K | 1.66% | 4K |
| Culture & Entertainment | 138 | 6.3K | 1.88% | 14.1K |
| Beauty & Personal Care + Shopping | 135 | 5K | 0.79% | 2.5K |
Lifestyle in other countries
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| United States | 950 | 4.2K | 1.93% | 2K |
| Brazil | 584 | 1.2K | 3.71% | 2K |
| Indonesia | 375 | 1.3K | 1.76% | 3.1K |
| Vietnam | 200 | 1.5K | 1.55% | 1.3K |
| United Kingdom | 145 | 1.4K | 6.03% | 13.6K |
| Nigeria | 111 | 1.2K | 2.93% | 576 |
| Thailand | 95 | 4.4K | 1.82% | 12.9K |
| Spain | 78 | 2.1K | 4.21% | 5.5K |
How to read this benchmark
The 25th and 75th percentiles show the middle half of observed public profiles; the median is the midpoint. Country means profile country, not audience location. Results describe this sample and do not guarantee campaign performance.