TikTok data benchmark
Malaysia Food & Drink TikTok creator benchmarks
Among 187 eligible public TikTok creator profiles in Malaysia tagged Food & Drink, the median profile has 8,094 followers, 1.99% engagement, and 21,596 average views.
n=187 distinct creator profiles. Updated August 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 2,269 | 8,094 | 41,250 |
| Engagement rate | 0.51% | 1.99% | 8.41% |
| Average views | 3,052 | 21,596 | 146,539 |
Other categories in Malaysia
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| Beauty & Personal Care | 548 | 4.2K | 0.78% | 7K |
| Beauty & Personal Care + Fashion & Style | 512 | 4.4K | 1.55% | 6.9K |
| Home & Living | 361 | 3.5K | 1.25% | 4.8K |
| Beauty & Personal Care + Home & Living | 234 | 4.5K | 0.92% | 4.7K |
| Lifestyle | 192 | 4.2K | 1.62% | 6.6K |
| Fashion & Style + Home & Living | 177 | 3.3K | 1.66% | 4K |
| Culture & Entertainment | 138 | 6.3K | 1.88% | 14.1K |
| Beauty & Personal Care + Shopping | 135 | 5K | 0.79% | 2.5K |
Food & Drink in other countries
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| United States | 1,392 | 9.3K | 0.87% | 6.4K |
| Japan | 275 | 11K | 6.37% | 70.5K |
| Philippines | 178 | 7.9K | 3.75% | 49.9K |
| Indonesia | 176 | 10.3K | 3.71% | 114K |
| Thailand | 150 | 24.7K | 9.35% | 159.5K |
| South Korea | 107 | 11.9K | 3.33% | 77.6K |
| Australia | 83 | 6.1K | 7.25% | 45.1K |
| United Kingdom | 79 | 11K | 4.44% | 54.6K |
How to read this benchmark
The 25th and 75th percentiles show the middle half of observed public profiles; the median is the midpoint. Country means profile country, not audience location. Results describe this sample and do not guarantee campaign performance.