TikTok data benchmark
TikTok creator benchmarks: Malaysia food & drink
Among 130 eligible public TikTok creator profiles in Malaysia tagged Food & Drink, the median profile has 20,900 followers, 1.59% engagement, and 54,065 average views.
n=130 distinct creator profiles. Updated October 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 8,761 | 20,900 | 98,275 |
| Engagement rate | 0.28% | 1.59% | 8.13% |
| Average views | 24,020 | 54,065 | 202,744 |
Other categories in Malaysia
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| Beauty & Personal Care | 269 | 12.6K | 0.28% | 3.7K |
| Beauty & Personal Care + Fashion & Style | 255 | 15.3K | 0.84% | 10.5K |
| Home & Living | 166 | 10.6K | 0.64% | Not available |
| Beauty & Personal Care + Home & Living | 116 | 11.5K | 0.43% | 3.1K |
| Culture & Entertainment | 89 | 13.3K | 1.16% | Not available |
| Fashion & Style + Shopping | 81 | 12.2K | 0.72% | 16.2K |
| Beauty & Personal Care + Shopping | 78 | 9.7K | 0.27% | 1.9K |
| Fashion & Style + Home & Living | 78 | 12.3K | 0.85% | Not available |
Food & drink in other countries
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| United States | 1,313 | 21.9K | 0.38% | 12.5K |
| Japan | 196 | 34.4K | 6.64% | 125.3K |
| Indonesia | 140 | 32K | 5.69% | 69.5K |
| Thailand | 136 | 37.7K | 7.97% | Not available |
| Philippines | 127 | 18.7K | 4.10% | 53.4K |
| South Korea | 83 | 28.1K | 1.83% | 111.9K |
| United Kingdom | 79 | 32.9K | 2.37% | 106.1K |
| Mexico | 66 | 35.6K | 1.34% | Not available |
How to read this benchmark
The 25th and 75th percentiles show the middle half of observed public profiles; the median is the midpoint. Country means profile country, not audience location. Results describe this sample and do not guarantee campaign performance.