TikTok data benchmark
Malaysia TikTok creator benchmarks
Across 6,941 eligible public TikTok creator profiles in Malaysia, the median profile has 4,865 followers, 1.39% engagement, and 7,680 average views.
n=6,941 distinct creator profiles. Updated August 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 1,661 | 4,865 | 13,000 |
| Engagement rate | 0.48% | 1.39% | 4.29% |
| Average views | 876 | 7,680 | 53,874 |
Eligible categories in Malaysia
39 groups currently clear the 30-profile publication floor.
- Beauty & Personal Caren=548
- Beauty & Personal Care + Fashion & Stylen=512
- Home & Livingn=361
- Beauty & Personal Care + Home & Livingn=234
- Lifestylen=192
- Food & Drinkn=187
- Fashion & Style + Home & Livingn=177
- Culture & Entertainmentn=138
- Beauty & Personal Care + Shoppingn=135
- Food & Drink + Home & Livingn=125
- Beauty & Personal Care + Health & Wellnessn=121
- Beauty & Personal Care + Fashion & Style + Home & Livingn=112
- Culture & Entertainment + Fashion & Stylen=108
- Home & Living + Misc.n=107
- Culture & Entertainment + Travel & Tourismn=100
- Fashion & Style + Shoppingn=93
- Fashion & Stylen=88
- Home & Living + Lifestylen=76
- Culture & Entertainment + Relationships & Familyn=74
- Food & Drink + Travel & Tourismn=67
- Lifestyle + Othern=63
- Beautyn=62
- Food & Drink + Shoppingn=62
- Culture & Entertainment + Sports & Outdoorsn=61
- Beauty & Personal Care + Business & Financen=60
- Beauty & Personal Care + Food & Drinkn=60
- Business & Finance + Home & Livingn=51
- Culture & Entertainment + Food & Drinkn=47
- Health & Wellnessn=46
- Culture & Entertainment + Events & Activitiesn=44
- Fashion + Lifestylen=43
- Culture & Entertainment + Religion & Spiritualityn=42
- Food + Lifestylen=41
- Health & Wellness + Home & Livingn=39
- Misc.n=37
- Relationships & Familyn=33
- Lifestyle + Servicen=32
- Travel & Tourismn=32
- Automotiven=31
Country means profile country, not audience location. Read the benchmark methodology for normalization, sample, and freshness rules.