TikTok data benchmark
TikTok creator benchmarks: Malaysia
In Malaysia, the median TikTok creator profile has 13,850 followers, 0.70% engagement, and 8,502 average views. This benchmark covers 3,772 eligible public profiles in Storika's creator dataset, checked November 2, 2026.
n=3,772 distinct creator profiles. Updated November 2, 2026.
Source: Storika's creator dataset. Country describes the profile's recorded location. Figures use the latest stored records, rather than a live platform check. The update date changes when the figures change materially.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 7,528 | 13,850 | 39,650 |
| Engagement rate | 0.21% | 0.70% | 3.81% |
| Average views | 1,596 | 8,502 | 42,325 |
Eligible categories in Malaysia
23 groups currently clear the 30-profile publication floor. Category counts below use each linked page's own update date.
- Beauty & Personal Caren=269
- Beauty & Personal Care + Fashion & Stylen=255
- Home & Livingn=166
- Food & Drinkn=130
- Beauty & Personal Care + Home & Livingn=116
- Culture & Entertainmentn=89
- Fashion & Style + Shoppingn=81
- Beauty & Personal Care + Shoppingn=78
- Fashion & Style + Home & Livingn=78
- Culture & Entertainment + Fashion & Stylen=74
- Lifestylen=71
- Beauty (alternate tag)n=57
- Culture & Entertainment + Travel & Tourismn=57
- Beauty & Personal Care + Health & Wellnessn=54
- Food & Drink + Home & Livingn=50
- Home & Living + Misc.n=47
- Beauty & Personal Care + Fashion & Style + Home & Livingn=45
- Fashion & Stylen=45
- Food & Drink + Shoppingn=44
- Food & Drink + Travel & Tourismn=44
- Culture & Entertainment + Relationships & Familyn=43
- Culture & Entertainment + Sports & Outdoorsn=38
- Home & Living + Lifestylen=31
Country means profile country, not audience location. Read the benchmark methodology for normalization, sample, and freshness rules.