TikTok data benchmark
TikTok creator benchmarks: Malaysia home & living
Among 166 eligible public TikTok creator profiles in Malaysia tagged Home & Living, the median profile has 10,600 followers and 0.64% engagement. Average views are not available for this group.
n=166 distinct creator profiles. Updated October 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 8,376 | 10,600 | 17,800 |
| Engagement rate | 0.23% | 0.64% | 3.27% |
| Average views | Not available | Not available | Not available |
Other categories in Malaysia
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| Beauty & Personal Care | 269 | 12.6K | 0.28% | 3.7K |
| Beauty & Personal Care + Fashion & Style | 255 | 15.3K | 0.84% | 10.5K |
| Food & Drink | 130 | 20.9K | 1.59% | 54.1K |
| Beauty & Personal Care + Home & Living | 116 | 11.5K | 0.43% | 3.1K |
| Culture & Entertainment | 89 | 13.3K | 1.16% | Not available |
| Fashion & Style + Shopping | 81 | 12.2K | 0.72% | 16.2K |
| Beauty & Personal Care + Shopping | 78 | 9.7K | 0.27% | 1.9K |
| Fashion & Style + Home & Living | 78 | 12.3K | 0.85% | Not available |
Home & living in other countries
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| United States | 1,620 | 13.2K | 0.51% | 2.4K |
| Philippines | 170 | 14.1K | 0.53% | Not available |
| Indonesia | 154 | 9.6K | 1.52% | Not available |
| Brazil | 135 | 8.2K | 2.09% | Not available |
| United Kingdom | 117 | 9.6K | 4.61% | Not available |
| South Korea | 60 | 21K | 1.72% | Not available |
| Thailand | 55 | 14K | 22.63% | Not available |
| Germany | 49 | 10.5K | 12.65% | Not available |
How to read this benchmark
The 25th and 75th percentiles show the middle half of observed public profiles; the median is the midpoint. Country means profile country, not audience location. Results describe this sample and do not guarantee campaign performance.