TikTok data benchmark
TikTok creator benchmarks: Beauty & personal care + fashion & style + home & living by country
Across 1,763 eligible public TikTok creator profiles tagged Beauty & Personal Care + Fashion & Style + Home & Living, the median profile has 12,700 followers, 0.61% engagement, and 2,011 average views.
n=1,763 distinct creator profiles. Updated October 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 7,766 | 12,700 | 23,300 |
| Engagement rate | 0.20% | 0.61% | 2.21% |
| Average views | 667 | 2,011 | 12,729 |
Eligible countries for beauty & personal care + fashion & style + home & living
7 groups currently clear the 30-profile publication floor.
Component categories: Beauty & Personal Care · Fashion & Style · Home & Living
Country means profile country, not audience location. Read the benchmark methodology for normalization, sample, and freshness rules.