TikTok data benchmark
Nigeria Beauty & Personal Care + Fashion & Style + Home & Living TikTok creator benchmarks
Among 155 eligible public TikTok creator profiles in Nigeria tagged Beauty & Personal Care + Fashion & Style + Home & Living, the median profile has 1,731 followers, 3.00% engagement, and 578 average views.
n=155 distinct creator profiles. Updated August 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 1,213 | 1,731 | 3,846 |
| Engagement rate | 1.68% | 3.00% | 7.73% |
| Average views | 263 | 578 | 3,444 |
Other categories in Nigeria
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| Beauty & Personal Care + Fashion & Style | 586 | 1.8K | 3.43% | 784 |
| Beauty & Personal Care | 464 | 2.4K | 2.39% | 3.2K |
| Beauty & Personal Care + Shopping | 297 | 1.3K | 2.37% | 844 |
| Beauty & Personal Care + Home & Living | 234 | 1.7K | 3.74% | 1.4K |
| Fashion & Style + Home & Living | 176 | 1.6K | 3.44% | 650 |
| Home & Living | 117 | 1.4K | 2.50% | 600 |
| Beauty & Personal Care + Health & Wellness | 116 | 3.5K | 1.83% | 5.1K |
| Lifestyle | 111 | 1.2K | 2.93% | 576 |
Beauty & Personal Care + Fashion & Style + Home & Living in other countries
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| United States | 1,567 | 4.4K | 1.56% | 1.7K |
| Philippines | 214 | 2.1K | 0.88% | 1.4K |
| United Kingdom | 152 | 3.5K | 3.17% | 5.4K |
| Malaysia | 112 | 3.6K | 1.21% | 4.3K |
| South Korea | 96 | 4.5K | 3.15% | 3.5K |
| Indonesia | 93 | 2.7K | 1.45% | 4.6K |
| Brazil | 77 | 3.2K | 2.44% | 1.7K |
| South Africa | 69 | 2.6K | 3.62% | 1.9K |
How to read this benchmark
The 25th and 75th percentiles show the middle half of observed public profiles; the median is the midpoint. Country means profile country, not audience location. Results describe this sample and do not guarantee campaign performance.