TikTok data benchmark
TikTok creator benchmarks: Nigeria beauty & personal care + fashion & style + home & living
Among 33 eligible public TikTok creator profiles in Nigeria tagged Beauty & Personal Care + Fashion & Style + Home & Living, the median profile has 9,316 followers and 1.71% engagement. Average views are not available for this group.
n=33 distinct creator profiles. Updated October 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 6,448 | 9,316 | 14,000 |
| Engagement rate | 0.73% | 1.71% | 11.36% |
| Average views | Not available | Not available | Not available |
Other categories in Nigeria
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| Beauty & Personal Care | 181 | 12.3K | 1.10% | 7.3K |
| Beauty & Personal Care + Fashion & Style | 181 | 12.5K | 1.47% | 6.8K |
| Beauty & Personal Care + Shopping | 80 | 8.4K | 0.96% | Not available |
| Beauty & Personal Care + Home & Living | 70 | 10.4K | 1.32% | Not available |
| Beauty & Personal Care + Health & Wellness | 54 | 15.5K | 0.76% | Not available |
| Culture & Entertainment + Fashion & Style | 49 | 17K | 1.06% | Not available |
| Fashion & Style + Home & Living | 38 | 9.9K | 1.47% | Not available |
| Culture & Entertainment | 31 | 48.2K | 0.48% | Not available |
Beauty & personal care + fashion & style + home & living in other countries
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| United States | 1,054 | 13.2K | 0.45% | 1.5K |
| United Kingdom | 69 | 11.5K | 1.30% | Not available |
| Philippines | 66 | 10.6K | 0.33% | Not available |
| South Korea | 59 | 16K | 1.47% | Not available |
| Malaysia | 45 | 12.4K | 0.51% | Not available |
| Indonesia | 37 | 10.3K | 0.61% | Not available |
How to read this benchmark
The 25th and 75th percentiles show the middle half of observed public profiles; the median is the midpoint. Country means profile country, not audience location. Results describe this sample and do not guarantee campaign performance.