TikTok data benchmark
TikTok creator benchmarks: United Kingdom beauty & personal care + fashion & style + home & living
Among 69 eligible public TikTok creator profiles in the United Kingdom tagged Beauty & Personal Care + Fashion & Style + Home & Living, the median profile has 11,500 followers and 1.30% engagement. Average views are not available for this group.
n=69 distinct creator profiles. Updated October 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 7,373 | 11,500 | 18,700 |
| Engagement rate | 0.49% | 1.30% | 3.79% |
| Average views | Not available | Not available | Not available |
Other categories in the United Kingdom
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| Beauty & Personal Care + Fashion & Style | 623 | 21.3K | 1.47% | 17.3K |
| Beauty & Personal Care | 375 | 14K | 1.01% | 4.9K |
| Fashion & Style + Shopping | 337 | 24K | 1.40% | 12.8K |
| Beauty & Personal Care + Home & Living | 221 | 12.5K | 1.10% | 3.2K |
| Beauty & Personal Care + Shopping | 209 | 22.1K | 0.57% | 10.2K |
| Fashion & Style | 205 | 17K | 3.75% | 14.8K |
| Culture & Entertainment | 162 | 36.9K | 3.32% | 15.2K |
| Culture & Entertainment + Fashion & Style | 162 | 32.3K | 3.71% | 43.1K |
Beauty & personal care + fashion & style + home & living in other countries
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| United States | 1,054 | 13.2K | 0.45% | 1.5K |
| Philippines | 66 | 10.6K | 0.33% | Not available |
| South Korea | 59 | 16K | 1.47% | Not available |
| Malaysia | 45 | 12.4K | 0.51% | Not available |
| Indonesia | 37 | 10.3K | 0.61% | Not available |
| Nigeria | 33 | 9.3K | 1.71% | Not available |
How to read this benchmark
The 25th and 75th percentiles show the middle half of observed public profiles; the median is the midpoint. Country means profile country, not audience location. Results describe this sample and do not guarantee campaign performance.