TikTok data benchmark
Indonesia Beauty & Personal Care + Fashion & Style + Home & Living TikTok creator benchmarks
Among 93 eligible public TikTok creator profiles in Indonesia tagged Beauty & Personal Care + Fashion & Style + Home & Living, the median profile has 2,747 followers, 1.45% engagement, and 4,634 average views.
n=93 distinct creator profiles. Updated August 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 1,381 | 2,747 | 6,564 |
| Engagement rate | 0.71% | 1.45% | 4.30% |
| Average views | 563 | 4,634 | 46,311 |
Other categories in Indonesia
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| Beauty & Personal Care | 760 | 4.2K | 1.74% | 15.6K |
| Beauty & Personal Care + Fashion & Style | 686 | 5.4K | 1.56% | 7.4K |
| Lifestyle | 375 | 1.3K | 1.76% | 3.1K |
| Beauty | 294 | 8.7K | 0.86% | 14.6K |
| Home & Living | 292 | 4.1K | 1.52% | 4.8K |
| Beauty & Personal Care + Home & Living | 229 | 2.9K | 2.11% | 10.6K |
| Beauty & Personal Care + Shopping | 220 | 3.6K | 1.45% | 14.6K |
| Fashion & Style + Shopping | 208 | 10.7K | 1.73% | 23.7K |
Beauty & Personal Care + Fashion & Style + Home & Living in other countries
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| United States | 1,567 | 4.4K | 1.56% | 1.7K |
| Philippines | 214 | 2.1K | 0.88% | 1.4K |
| Nigeria | 155 | 1.7K | 3.00% | 578 |
| United Kingdom | 152 | 3.5K | 3.17% | 5.4K |
| Malaysia | 112 | 3.6K | 1.21% | 4.3K |
| South Korea | 96 | 4.5K | 3.15% | 3.5K |
| Brazil | 77 | 3.2K | 2.44% | 1.7K |
| South Africa | 69 | 2.6K | 3.62% | 1.9K |
How to read this benchmark
The 25th and 75th percentiles show the middle half of observed public profiles; the median is the midpoint. Country means profile country, not audience location. Results describe this sample and do not guarantee campaign performance.