TikTok data benchmark
South Korea Beauty & Personal Care + Fashion & Style + Home & Living TikTok creator benchmarks
Among 96 eligible public TikTok creator profiles in South Korea tagged Beauty & Personal Care + Fashion & Style + Home & Living, the median profile has 4,483 followers, 3.15% engagement, and 3,549 average views.
n=96 distinct creator profiles. Updated August 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 1,580 | 4,483 | 16,125 |
| Engagement rate | 1.00% | 3.15% | 6.93% |
| Average views | 537 | 3,549 | 44,170 |
Other categories in South Korea
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| Beauty & Personal Care | 723 | 4.8K | 2.40% | 6.8K |
| Beauty & Personal Care + Fashion & Style | 707 | 8.5K | 2.76% | 9.1K |
| Beauty & Personal Care + Shopping | 598 | 6.6K | 0.43% | 1.6K |
| Culture & Entertainment + Idols & Fandom | 459 | 12K | 6.81% | 39.8K |
| Culture & Entertainment + Fashion & Style | 447 | 14.6K | 3.87% | 32.5K |
| Beauty & Personal Care + Home & Living | 262 | 4.4K | 4.16% | 4.7K |
| Fashion & Style + Shopping | 228 | 6K | 1.10% | 8.3K |
| Beauty | 189 | 5.6K | 1.86% | 4.3K |
Beauty & Personal Care + Fashion & Style + Home & Living in other countries
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| United States | 1,567 | 4.4K | 1.56% | 1.7K |
| Philippines | 214 | 2.1K | 0.88% | 1.4K |
| Nigeria | 155 | 1.7K | 3.00% | 578 |
| United Kingdom | 152 | 3.5K | 3.17% | 5.4K |
| Malaysia | 112 | 3.6K | 1.21% | 4.3K |
| Indonesia | 93 | 2.7K | 1.45% | 4.6K |
| Brazil | 77 | 3.2K | 2.44% | 1.7K |
| South Africa | 69 | 2.6K | 3.62% | 1.9K |
How to read this benchmark
The 25th and 75th percentiles show the middle half of observed public profiles; the median is the midpoint. Country means profile country, not audience location. Results describe this sample and do not guarantee campaign performance.