TikTok data benchmark
TikTok creator benchmarks: South Korea beauty & personal care + fashion & style + home & living
Among 59 eligible public TikTok creator profiles in South Korea tagged Beauty & Personal Care + Fashion & Style + Home & Living, the median profile has 16,000 followers and 1.47% engagement. Average views are not available for this group.
n=59 distinct creator profiles. Updated October 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 10,300 | 16,000 | 23,950 |
| Engagement rate | 0.50% | 1.47% | 3.50% |
| Average views | Not available | Not available | Not available |
Other categories in South Korea
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| Beauty & Personal Care + Fashion & Style | 559 | 21.6K | 1.17% | 15.6K |
| Beauty & Personal Care + Shopping | 523 | 13.4K | 0.19% | 3.5K |
| Beauty & Personal Care | 521 | 16.5K | 0.70% | 12.1K |
| Culture & Entertainment + Idols & Fandom | 503 | 28.2K | 16.68% | 47.5K |
| Culture & Entertainment + Fashion & Style | 380 | 36.2K | 2.81% | 35.9K |
| Beauty & Personal Care + Home & Living | 162 | 14.3K | 1.22% | 2.1K |
| Fashion & Style + Shopping | 160 | 14.1K | 0.74% | 16K |
| Culture & Entertainment | 157 | 20.9K | 2.88% | 35.1K |
Beauty & personal care + fashion & style + home & living in other countries
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| United States | 1,054 | 13.2K | 0.45% | 1.5K |
| United Kingdom | 69 | 11.5K | 1.30% | Not available |
| Philippines | 66 | 10.6K | 0.33% | Not available |
| Malaysia | 45 | 12.4K | 0.51% | Not available |
| Indonesia | 37 | 10.3K | 0.61% | Not available |
| Nigeria | 33 | 9.3K | 1.71% | Not available |
How to read this benchmark
The 25th and 75th percentiles show the middle half of observed public profiles; the median is the midpoint. Country means profile country, not audience location. Results describe this sample and do not guarantee campaign performance.