TikTok data benchmark
TikTok creator benchmarks: Beauty & personal care + fashion & style + shopping by country
Across 2,225 eligible public TikTok creator profiles tagged Beauty & Personal Care + Fashion & Style + Shopping, the median profile has 13,600 followers, 0.21% engagement, and 1,460 average views.
n=2,225 distinct creator profiles. Updated October 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 8,356 | 13,600 | 37,400 |
| Engagement rate | 0.06% | 0.21% | 0.74% |
| Average views | 537 | 1,460 | 10,820 |
Eligible countries for beauty & personal care + fashion & style + shopping
4 groups currently clear the 30-profile publication floor.
Component categories: Beauty & Personal Care · Fashion & Style · Shopping
Country means profile country, not audience location. Read the benchmark methodology for normalization, sample, and freshness rules.