TikTok data benchmark
Spain Beauty & Personal Care + Fashion & Style + Shopping TikTok creator benchmarks
Among 46 eligible public TikTok creator profiles in Spain tagged Beauty & Personal Care + Fashion & Style + Shopping, the median profile has 10,114 followers, 1.02% engagement, and 4,866 average views.
n=46 distinct creator profiles. Updated August 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 4,569 | 10,114 | 18,800 |
| Engagement rate | 0.24% | 1.02% | 6.34% |
| Average views | 1,082 | 4,866 | 136,922 |
Other categories in Spain
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| Beauty & Personal Care + Fashion & Style | 343 | 12K | 2.73% | 16.4K |
| Fashion & Style + Shopping | 286 | 12.9K | 1.79% | 24.2K |
| Beauty & Personal Care + Shopping | 200 | 6.1K | 0.64% | 4.7K |
| Fashion & Style | 166 | 8.5K | 5.33% | 16.2K |
| Culture & Entertainment + Fashion & Style | 159 | 13K | 3.16% | 21K |
| Beauty & Personal Care | 112 | 4.8K | 3.27% | 15K |
| Culture & Entertainment + Sports & Outdoors | 110 | 12.6K | 2.47% | 39.3K |
| Beauty & Personal Care + Health & Wellness | 109 | 10.2K | 0.37% | 8.3K |
Beauty & Personal Care + Fashion & Style + Shopping in other countries
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| United States | 1,600 | 9.5K | 0.31% | 2.6K |
| Mexico | 45 | 20.4K | 0.47% | 10.3K |
| South Korea | 41 | 6.4K | 1.02% | 1.4K |
| Philippines | 31 | 5.8K | 0.41% | 837 |
| Brazil | 30 | 6.5K | 2.29% | 15.5K |
How to read this benchmark
The 25th and 75th percentiles show the middle half of observed public profiles; the median is the midpoint. Country means profile country, not audience location. Results describe this sample and do not guarantee campaign performance.