TikTok data benchmark
TikTok creator benchmarks: United States beauty & personal care + fashion & style + shopping
Among 1,724 eligible public TikTok creator profiles in the United States tagged Beauty & Personal Care + Fashion & Style + Shopping, the median profile has 13,400 followers, 0.15% engagement, and 1,230 average views.
n=1,724 distinct creator profiles. Updated October 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 8,079 | 13,400 | 35,600 |
| Engagement rate | 0.05% | 0.15% | 0.51% |
| Average views | 512 | 1,230 | 8,069 |
Other categories in the United States
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| Beauty & Personal Care + Fashion & Style | 17,181 | 18.9K | 0.43% | 3.1K |
| Fashion & Style + Shopping | 8,603 | 15.9K | 0.14% | 2K |
| Beauty & Personal Care + Shopping | 7,842 | 12.8K | 0.09% | 1.1K |
| Culture & Entertainment + Fashion & Style | 6,122 | 22.2K | 0.47% | 6.2K |
| Culture & Entertainment + Relationships & Family | 5,823 | 16.8K | 0.39% | 4.7K |
| Beauty & Personal Care + Health & Wellness | 3,722 | 15K | 0.10% | 1.3K |
| Beauty & Personal Care | 3,659 | 14.9K | 0.30% | 1.9K |
| Home & Living + Shopping | 3,012 | 12K | 0.08% | 1.6K |
Beauty & personal care + fashion & style + shopping in other countries
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| Mexico | 52 | 24.4K | 0.24% | 966 |
| Spain | 43 | 13.3K | 0.38% | Not available |
| South Korea | 38 | 11.3K | 0.51% | Not available |
How to read this benchmark
The 25th and 75th percentiles show the middle half of observed public profiles; the median is the midpoint. Country means profile country, not audience location. Results describe this sample and do not guarantee campaign performance.