TikTok data benchmark
South Korea Beauty & Personal Care + Fashion & Style + Shopping TikTok creator benchmarks
Among 41 eligible public TikTok creator profiles in South Korea tagged Beauty & Personal Care + Fashion & Style + Shopping, the median profile has 6,412 followers, 1.02% engagement, and 1,377 average views.
n=41 distinct creator profiles. Updated August 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 2,471 | 6,412 | 13,300 |
| Engagement rate | 0.07% | 1.02% | 2.71% |
| Average views | 504 | 1,377 | 9,393 |
Other categories in South Korea
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| Beauty & Personal Care | 723 | 4.8K | 2.40% | 6.8K |
| Beauty & Personal Care + Fashion & Style | 707 | 8.5K | 2.76% | 9.1K |
| Beauty & Personal Care + Shopping | 598 | 6.6K | 0.43% | 1.6K |
| Culture & Entertainment + Idols & Fandom | 459 | 12K | 6.81% | 39.8K |
| Culture & Entertainment + Fashion & Style | 447 | 14.6K | 3.87% | 32.5K |
| Beauty & Personal Care + Home & Living | 262 | 4.4K | 4.16% | 4.7K |
| Fashion & Style + Shopping | 228 | 6K | 1.10% | 8.3K |
| Beauty | 189 | 5.6K | 1.86% | 4.3K |
Beauty & Personal Care + Fashion & Style + Shopping in other countries
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| United States | 1,600 | 9.5K | 0.31% | 2.6K |
| Spain | 46 | 10.1K | 1.02% | 4.9K |
| Mexico | 45 | 20.4K | 0.47% | 10.3K |
| Philippines | 31 | 5.8K | 0.41% | 837 |
| Brazil | 30 | 6.5K | 2.29% | 15.5K |
How to read this benchmark
The 25th and 75th percentiles show the middle half of observed public profiles; the median is the midpoint. Country means profile country, not audience location. Results describe this sample and do not guarantee campaign performance.