TikTok data benchmark
TikTok creator benchmarks: Mexico beauty & personal care + fashion & style + shopping
Among 52 eligible public TikTok creator profiles in Mexico tagged Beauty & Personal Care + Fashion & Style + Shopping, the median profile has 24,350 followers, 0.24% engagement, and 966 average views.
n=52 distinct creator profiles. Updated October 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 11,775 | 24,350 | 58,475 |
| Engagement rate | 0.05% | 0.24% | 1.18% |
| Average views | 531 | 966 | 7,135 |
Other categories in Mexico
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| Beauty & Personal Care + Fashion & Style | 418 | 20.2K | 0.65% | 3.6K |
| Fashion & Style + Shopping | 237 | 22.2K | 0.37% | 4K |
| Culture & Entertainment + Relationships & Family | 216 | 19.1K | 0.53% | 5.3K |
| Culture & Entertainment + Fashion & Style | 213 | 24.1K | 1.15% | 10.1K |
| Culture & Entertainment | 205 | 36.3K | 1.49% | 14.4K |
| Beauty & Personal Care + Shopping | 187 | 14.2K | 0.27% | 1.4K |
| Culture & Entertainment + Travel & Tourism | 140 | 15.4K | 0.80% | 6.6K |
| Culture & Entertainment + Sports & Outdoors | 123 | 31.5K | 1.76% | 34.4K |
Beauty & personal care + fashion & style + shopping in other countries
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| United States | 1,724 | 13.4K | 0.15% | 1.2K |
| Spain | 43 | 13.3K | 0.38% | Not available |
| South Korea | 38 | 11.3K | 0.51% | Not available |
How to read this benchmark
The 25th and 75th percentiles show the middle half of observed public profiles; the median is the midpoint. Country means profile country, not audience location. Results describe this sample and do not guarantee campaign performance.