TikTok data benchmark
Mexico Beauty & Personal Care + Fashion & Style + Shopping TikTok creator benchmarks
Among 45 eligible public TikTok creator profiles in Mexico tagged Beauty & Personal Care + Fashion & Style + Shopping, the median profile has 20,400 followers, 0.47% engagement, and 10,293 average views.
n=45 distinct creator profiles. Updated August 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 6,330 | 20,400 | 48,900 |
| Engagement rate | 0.15% | 0.47% | 2.79% |
| Average views | 1,044 | 10,293 | 147,752 |
Other categories in Mexico
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| Beauty & Personal Care + Fashion & Style | 454 | 13.1K | 1.17% | 10.6K |
| Fashion & Style + Shopping | 249 | 11.9K | 1.02% | 15K |
| Culture & Entertainment + Fashion & Style | 228 | 18.2K | 1.73% | 20.9K |
| Culture & Entertainment | 220 | 22.3K | 2.57% | 40.8K |
| Culture & Entertainment + Relationships & Family | 219 | 12.6K | 0.89% | 8.9K |
| Beauty & Personal Care + Shopping | 188 | 8.6K | 0.60% | 5.4K |
| Culture & Entertainment + Travel & Tourism | 161 | 10.7K | 1.31% | 12.9K |
| Beauty & Personal Care | 141 | 7.4K | 1.90% | 9.6K |
Beauty & Personal Care + Fashion & Style + Shopping in other countries
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| United States | 1,600 | 9.5K | 0.31% | 2.6K |
| Spain | 46 | 10.1K | 1.02% | 4.9K |
| South Korea | 41 | 6.4K | 1.02% | 1.4K |
| Philippines | 31 | 5.8K | 0.41% | 837 |
| Brazil | 30 | 6.5K | 2.29% | 15.5K |
How to read this benchmark
The 25th and 75th percentiles show the middle half of observed public profiles; the median is the midpoint. Country means profile country, not audience location. Results describe this sample and do not guarantee campaign performance.