TikTok data benchmark
United Kingdom Beauty & Personal Care + Food & Drink TikTok creator benchmarks
Among 32 eligible public TikTok creator profiles in the United Kingdom tagged Beauty & Personal Care + Food & Drink, the median profile has 8,405 followers, 4.44% engagement, and 5,850 average views.
n=32 distinct creator profiles. Updated August 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 1,697 | 8,405 | 18,525 |
| Engagement rate | 2.17% | 4.44% | 7.04% |
| Average views | 1,449 | 5,850 | 78,501 |
Other categories in the United Kingdom
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| Beauty & Personal Care + Fashion & Style | 807 | 5.8K | 4.43% | 14.4K |
| Beauty & Personal Care | 540 | 4.4K | 3.73% | 12K |
| Beauty & Personal Care + Home & Living | 411 | 3.4K | 2.83% | 5.5K |
| Fashion & Style + Shopping | 405 | 9.6K | 4.82% | 21.6K |
| Fashion & Style | 282 | 6.7K | 5.87% | 13.7K |
| Fashion & Style + Home & Living | 263 | 3.8K | 3.58% | 7.7K |
| Beauty & Personal Care + Shopping | 222 | 7.9K | 1.95% | 11.5K |
| Home & Living | 215 | 3.9K | 3.70% | 7.1K |
Beauty & Personal Care + Food & Drink in other countries
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| United States | 625 | 8.2K | 0.53% | 1.6K |
| Malaysia | 60 | 3.3K | 0.99% | 10.1K |
| Philippines | 54 | 4.2K | 1.15% | 14.9K |
| South Korea | 43 | 10.2K | 3.70% | 17.7K |
| Indonesia | 33 | 3.9K | 1.13% | 7.2K |
How to read this benchmark
The 25th and 75th percentiles show the middle half of observed public profiles; the median is the midpoint. Country means profile country, not audience location. Results describe this sample and do not guarantee campaign performance.