TikTok data benchmark
Indonesia Beauty & Personal Care + Food & Drink TikTok creator benchmarks
Among 33 eligible public TikTok creator profiles in Indonesia tagged Beauty & Personal Care + Food & Drink, the median profile has 3,932 followers, 1.13% engagement, and 7,222 average views.
n=33 distinct creator profiles. Updated August 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 1,783 | 3,932 | 7,453 |
| Engagement rate | 0.57% | 1.13% | 1.80% |
| Average views | 534 | 7,222 | 58,727 |
Other categories in Indonesia
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| Beauty & Personal Care | 760 | 4.2K | 1.74% | 15.6K |
| Beauty & Personal Care + Fashion & Style | 686 | 5.4K | 1.56% | 7.4K |
| Lifestyle | 375 | 1.3K | 1.76% | 3.1K |
| Beauty | 294 | 8.7K | 0.86% | 14.6K |
| Home & Living | 292 | 4.1K | 1.52% | 4.8K |
| Beauty & Personal Care + Home & Living | 229 | 2.9K | 2.11% | 10.6K |
| Beauty & Personal Care + Shopping | 220 | 3.6K | 1.45% | 14.6K |
| Fashion & Style + Shopping | 208 | 10.7K | 1.73% | 23.7K |
Beauty & Personal Care + Food & Drink in other countries
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| United States | 625 | 8.2K | 0.53% | 1.6K |
| Malaysia | 60 | 3.3K | 0.99% | 10.1K |
| Philippines | 54 | 4.2K | 1.15% | 14.9K |
| South Korea | 43 | 10.2K | 3.70% | 17.7K |
| United Kingdom | 32 | 8.4K | 4.44% | 5.9K |
How to read this benchmark
The 25th and 75th percentiles show the middle half of observed public profiles; the median is the midpoint. Country means profile country, not audience location. Results describe this sample and do not guarantee campaign performance.