TikTok data benchmark
Malaysia Beauty & Personal Care + Food & Drink TikTok creator benchmarks
Among 60 eligible public TikTok creator profiles in Malaysia tagged Beauty & Personal Care + Food & Drink, the median profile has 3,296 followers, 0.99% engagement, and 10,141 average views.
n=60 distinct creator profiles. Updated August 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 1,909 | 3,296 | 12,075 |
| Engagement rate | 0.44% | 0.99% | 2.27% |
| Average views | 1,036 | 10,141 | 39,618 |
Other categories in Malaysia
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| Beauty & Personal Care | 548 | 4.2K | 0.78% | 7K |
| Beauty & Personal Care + Fashion & Style | 512 | 4.4K | 1.55% | 6.9K |
| Home & Living | 361 | 3.5K | 1.25% | 4.8K |
| Beauty & Personal Care + Home & Living | 234 | 4.5K | 0.92% | 4.7K |
| Lifestyle | 192 | 4.2K | 1.62% | 6.6K |
| Food & Drink | 187 | 8.1K | 1.99% | 21.6K |
| Fashion & Style + Home & Living | 177 | 3.3K | 1.66% | 4K |
| Culture & Entertainment | 138 | 6.3K | 1.88% | 14.1K |
Beauty & Personal Care + Food & Drink in other countries
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| United States | 625 | 8.2K | 0.53% | 1.6K |
| Philippines | 54 | 4.2K | 1.15% | 14.9K |
| South Korea | 43 | 10.2K | 3.70% | 17.7K |
| Indonesia | 33 | 3.9K | 1.13% | 7.2K |
| United Kingdom | 32 | 8.4K | 4.44% | 5.9K |
How to read this benchmark
The 25th and 75th percentiles show the middle half of observed public profiles; the median is the midpoint. Country means profile country, not audience location. Results describe this sample and do not guarantee campaign performance.