TikTok data benchmark
TikTok creator benchmarks: United Kingdom fashion & style + home & living
Among 136 eligible public TikTok creator profiles in the United Kingdom tagged Fashion & Style + Home & Living, the median profile has 13,800 followers, 2.02% engagement, and 18,180 average views.
n=136 distinct creator profiles. Updated October 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 8,307 | 13,800 | 24,750 |
| Engagement rate | 0.69% | 2.02% | 10.63% |
| Average views | 2,697 | 18,180 | 109,638 |
Other categories in the United Kingdom
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| Beauty & Personal Care + Fashion & Style | 623 | 21.3K | 1.47% | 17.3K |
| Beauty & Personal Care | 375 | 14K | 1.01% | 4.9K |
| Fashion & Style + Shopping | 337 | 24K | 1.40% | 12.8K |
| Beauty & Personal Care + Home & Living | 221 | 12.5K | 1.10% | 3.2K |
| Beauty & Personal Care + Shopping | 209 | 22.1K | 0.57% | 10.2K |
| Fashion & Style | 205 | 17K | 3.75% | 14.8K |
| Culture & Entertainment | 162 | 36.9K | 3.32% | 15.2K |
| Culture & Entertainment + Fashion & Style | 162 | 32.3K | 3.71% | 43.1K |
Fashion & style + home & living in other countries
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| United States | 2,337 | 13.9K | 0.50% | 2.1K |
| Philippines | 113 | 14.5K | 0.64% | Not available |
| South Korea | 80 | 16.4K | 2.76% | Not available |
| Malaysia | 78 | 12.3K | 0.85% | Not available |
| Brazil | 74 | 8.7K | 1.45% | Not available |
| Australia | 71 | 11.5K | 1.84% | Not available |
| Indonesia | 69 | 11.1K | 1.48% | Not available |
| Japan | 55 | 21.7K | 3.06% | Not available |
How to read this benchmark
The 25th and 75th percentiles show the middle half of observed public profiles; the median is the midpoint. Country means profile country, not audience location. Results describe this sample and do not guarantee campaign performance.