TikTok data benchmark
TikTok creator benchmarks: France fashion & style + shopping
Among 168 eligible public TikTok creator profiles in France tagged Fashion & Style + Shopping, the median profile has 22,400 followers, 1.33% engagement, and 12,263 average views.
n=168 distinct creator profiles. Updated October 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 11,825 | 22,400 | 60,200 |
| Engagement rate | 0.40% | 1.33% | 12.74% |
| Average views | 3,454 | 12,263 | 36,550 |
Other categories in France
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| Beauty & Personal Care + Fashion & Style | 245 | 23.5K | 1.90% | 24.7K |
| Culture & Entertainment + Fashion & Style | 122 | 29K | 3.13% | 55.1K |
| Fashion & Style | 113 | 20.6K | 5.26% | Not available |
| Beauty & Personal Care + Shopping | 111 | 16.5K | 0.94% | 15.1K |
| Beauty & Personal Care | 86 | 23.9K | 1.33% | 38K |
| Culture & Entertainment + Travel & Tourism | 83 | 19.2K | 2.05% | Not available |
| Culture & Entertainment | 68 | 30.2K | 4.65% | Not available |
| Culture & Entertainment + Sports & Outdoors | 58 | 26.9K | 4.83% | Not available |
Fashion & style + shopping in other countries
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| United States | 8,603 | 15.9K | 0.14% | 2K |
| United Kingdom | 337 | 24K | 1.40% | 12.8K |
| Japan | 331 | 21.9K | 3.18% | 38.5K |
| Spain | 280 | 19.1K | 1.07% | 6.5K |
| Mexico | 237 | 22.2K | 0.37% | 4K |
| Australia | 200 | 28.6K | 0.87% | 9.4K |
| Philippines | 178 | 21.6K | 0.86% | 23.6K |
| Thailand | 177 | 19.3K | 2.36% | 13.5K |
How to read this benchmark
The 25th and 75th percentiles show the middle half of observed public profiles; the median is the midpoint. Country means profile country, not audience location. Results describe this sample and do not guarantee campaign performance.