TikTok data benchmark
TikTok creator benchmarks: Philippines fashion & style + shopping
Among 178 eligible public TikTok creator profiles in the Philippines tagged Fashion & Style + Shopping, the median profile has 21,600 followers, 0.86% engagement, and 23,599 average views.
n=178 distinct creator profiles. Updated October 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 9,138 | 21,600 | 74,675 |
| Engagement rate | 0.11% | 0.86% | 5.85% |
| Average views | 2,364 | 23,599 | 101,790 |
Other categories in the Philippines
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| Beauty & Personal Care + Fashion & Style | 600 | 17.5K | 0.67% | 10.3K |
| Beauty & Personal Care | 492 | 13K | 0.45% | 2.1K |
| Culture & Entertainment + Fashion & Style | 245 | 36.8K | 1.77% | 43.6K |
| Culture & Entertainment | 223 | 11.6K | 1.07% | 176.6K |
| Beauty & Personal Care + Shopping | 173 | 11.2K | 0.38% | 1.9K |
| Home & Living | 170 | 14.1K | 0.53% | Not available |
| Fashion & Style | 164 | 18.9K | 1.29% | 32.2K |
| Beauty & Personal Care + Home & Living | 162 | 13.5K | 0.46% | 1.6K |
Fashion & style + shopping in other countries
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| United States | 8,603 | 15.9K | 0.14% | 2K |
| United Kingdom | 337 | 24K | 1.40% | 12.8K |
| Japan | 331 | 21.9K | 3.18% | 38.5K |
| Spain | 280 | 19.1K | 1.07% | 6.5K |
| Mexico | 237 | 22.2K | 0.37% | 4K |
| Australia | 200 | 28.6K | 0.87% | 9.4K |
| Thailand | 177 | 19.3K | 2.36% | 13.5K |
| France | 168 | 22.4K | 1.33% | 12.3K |
How to read this benchmark
The 25th and 75th percentiles show the middle half of observed public profiles; the median is the midpoint. Country means profile country, not audience location. Results describe this sample and do not guarantee campaign performance.