TikTok data benchmark
Philippines Fashion & Style + Shopping TikTok creator benchmarks
Among 243 eligible public TikTok creator profiles in the Philippines tagged Fashion & Style + Shopping, the median profile has 7,271 followers, 1.56% engagement, and 27,220 average views.
n=243 distinct creator profiles. Updated August 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 2,322 | 7,271 | 37,550 |
| Engagement rate | 0.39% | 1.56% | 7.95% |
| Average views | 2,503 | 27,220 | 200,625 |
Other categories in the Philippines
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| Beauty & Personal Care + Fashion & Style | 1,133 | 4.3K | 1.24% | 5.3K |
| Beauty & Personal Care | 936 | 3.8K | 1.27% | 6.2K |
| Home & Living | 389 | 2.3K | 0.98% | 2.3K |
| Beauty & Personal Care + Home & Living | 379 | 2.3K | 1.19% | 3.1K |
| Culture & Entertainment + Fashion & Style | 379 | 6.2K | 1.77% | 12.1K |
| Culture & Entertainment | 345 | 5.5K | 0.95% | 5.8K |
| Fashion & Style + Home & Living | 303 | 1.8K | 1.23% | 2.2K |
| Fashion & Style | 279 | 5K | 1.46% | 6.5K |
Fashion & Style + Shopping in other countries
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| United States | 8,698 | 10K | 0.30% | 3.6K |
| Japan | 429 | 8.5K | 5.23% | 62.3K |
| United Kingdom | 405 | 9.6K | 4.82% | 21.6K |
| Spain | 286 | 12.9K | 1.79% | 24.2K |
| Mexico | 249 | 11.9K | 1.02% | 15K |
| South Korea | 228 | 6K | 1.10% | 8.3K |
| Australia | 227 | 12.4K | 3.33% | 27.7K |
| Thailand | 215 | 12K | 3.29% | 23K |
How to read this benchmark
The 25th and 75th percentiles show the middle half of observed public profiles; the median is the midpoint. Country means profile country, not audience location. Results describe this sample and do not guarantee campaign performance.