TikTok data benchmark
TikTok creator benchmarks: Australia fashion & style + shopping
Among 200 eligible public TikTok creator profiles in Australia tagged Fashion & Style + Shopping, the median profile has 28,600 followers, 0.87% engagement, and 9,428 average views.
n=200 distinct creator profiles. Updated October 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 11,300 | 28,600 | 56,825 |
| Engagement rate | 0.29% | 0.87% | 4.74% |
| Average views | 2,992 | 9,428 | 29,365 |
Other categories in Australia
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| Beauty & Personal Care + Fashion & Style | 211 | 22.6K | 1.09% | 12.1K |
| Culture & Entertainment + Fashion & Style | 106 | 36K | 0.94% | 5K |
| Culture & Entertainment | 99 | 39.2K | 1.39% | 20.4K |
| Fashion & Style | 87 | 17.4K | 1.24% | 11.6K |
| Culture & Entertainment + Travel & Tourism | 86 | 36.8K | 1.29% | 12K |
| Beauty & Personal Care | 83 | 15K | 0.71% | 12.4K |
| Fashion & Style + Home & Living | 71 | 11.5K | 1.84% | Not available |
| Culture & Entertainment + Sports & Outdoors | 69 | 39.5K | 3.18% | 19.4K |
Fashion & style + shopping in other countries
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| United States | 8,603 | 15.9K | 0.14% | 2K |
| United Kingdom | 337 | 24K | 1.40% | 12.8K |
| Japan | 331 | 21.9K | 3.18% | 38.5K |
| Spain | 280 | 19.1K | 1.07% | 6.5K |
| Mexico | 237 | 22.2K | 0.37% | 4K |
| Philippines | 178 | 21.6K | 0.86% | 23.6K |
| Thailand | 177 | 19.3K | 2.36% | 13.5K |
| France | 168 | 22.4K | 1.33% | 12.3K |
How to read this benchmark
The 25th and 75th percentiles show the middle half of observed public profiles; the median is the midpoint. Country means profile country, not audience location. Results describe this sample and do not guarantee campaign performance.