TikTok data benchmark
United Kingdom Fashion & Style + Travel & Tourism TikTok creator benchmarks
Among 50 eligible public TikTok creator profiles in the United Kingdom tagged Fashion & Style + Travel & Tourism, the median profile has 10,950 followers, 9.16% engagement, and 44,969 average views.
n=50 distinct creator profiles. Updated August 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 3,999 | 10,950 | 34,550 |
| Engagement rate | 2.69% | 9.16% | 28.69% |
| Average views | 4,611 | 44,969 | 237,113 |
Other categories in the United Kingdom
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| Beauty & Personal Care + Fashion & Style | 807 | 5.8K | 4.43% | 14.4K |
| Beauty & Personal Care | 540 | 4.4K | 3.73% | 12K |
| Beauty & Personal Care + Home & Living | 411 | 3.4K | 2.83% | 5.5K |
| Fashion & Style + Shopping | 405 | 9.6K | 4.82% | 21.6K |
| Fashion & Style | 282 | 6.7K | 5.87% | 13.7K |
| Fashion & Style + Home & Living | 263 | 3.8K | 3.58% | 7.7K |
| Beauty & Personal Care + Shopping | 222 | 7.9K | 1.95% | 11.5K |
| Home & Living | 215 | 3.9K | 3.70% | 7.1K |
Fashion & Style + Travel & Tourism in other countries
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| United States | 506 | 13.3K | 0.93% | 5.2K |
| Thailand | 83 | 16.1K | 5.69% | 21.2K |
| Philippines | 74 | 6.7K | 1.69% | 27.8K |
| Japan | 71 | 10.2K | 5.77% | 45.6K |
| South Korea | 58 | 5.4K | 3.22% | 8K |
| France | 53 | 15.6K | 3.33% | 16.4K |
| Spain | 48 | 10.6K | 3.78% | 18.3K |
| Vietnam | 44 | 11K | 4.30% | 34.7K |
How to read this benchmark
The 25th and 75th percentiles show the middle half of observed public profiles; the median is the midpoint. Country means profile country, not audience location. Results describe this sample and do not guarantee campaign performance.