TikTok data benchmark
Japan Fashion & Style + Travel & Tourism TikTok creator benchmarks
Among 71 eligible public TikTok creator profiles in Japan tagged Fashion & Style + Travel & Tourism, the median profile has 10,200 followers, 5.77% engagement, and 45,593 average views.
n=71 distinct creator profiles. Updated August 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 4,573 | 10,200 | 41,350 |
| Engagement rate | 1.84% | 5.77% | 17.53% |
| Average views | 3,344 | 45,593 | 200,949 |
Other categories in Japan
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| Culture & Entertainment + Fashion & Style | 880 | 14.6K | 6.96% | 36.8K |
| Beauty & Personal Care + Fashion & Style | 780 | 14.9K | 4.21% | 31.5K |
| Culture & Entertainment | 431 | 13.1K | 8.94% | 63.5K |
| Fashion & Style + Shopping | 429 | 8.5K | 5.23% | 62.3K |
| Culture & Entertainment + Idols & Fandom | 396 | 11.1K | 8.92% | 33.3K |
| Food & Drink | 275 | 11K | 6.37% | 70.5K |
| Culture & Entertainment + Travel & Tourism | 262 | 9.2K | 5.85% | 34.6K |
| Culture & Entertainment + Sports & Outdoors | 260 | 6.7K | 8.43% | 48.5K |
Fashion & Style + Travel & Tourism in other countries
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| United States | 506 | 13.3K | 0.93% | 5.2K |
| Thailand | 83 | 16.1K | 5.69% | 21.2K |
| Philippines | 74 | 6.7K | 1.69% | 27.8K |
| South Korea | 58 | 5.4K | 3.22% | 8K |
| France | 53 | 15.6K | 3.33% | 16.4K |
| United Kingdom | 50 | 11K | 9.16% | 45K |
| Spain | 48 | 10.6K | 3.78% | 18.3K |
| Vietnam | 44 | 11K | 4.30% | 34.7K |
How to read this benchmark
The 25th and 75th percentiles show the middle half of observed public profiles; the median is the midpoint. Country means profile country, not audience location. Results describe this sample and do not guarantee campaign performance.