TikTok data benchmark
United States Fashion & Style + Travel & Tourism TikTok creator benchmarks
Among 506 eligible public TikTok creator profiles in the United States tagged Fashion & Style + Travel & Tourism, the median profile has 13,300 followers, 0.93% engagement, and 5,239 average views.
n=506 distinct creator profiles. Updated August 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 5,634 | 13,300 | 40,800 |
| Engagement rate | 0.30% | 0.93% | 3.64% |
| Average views | 1,269 | 5,239 | 53,441 |
Other categories in the United States
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| Beauty & Personal Care + Fashion & Style | 18,193 | 11.5K | 0.85% | 4.6K |
| Fashion & Style + Shopping | 8,698 | 10K | 0.30% | 3.6K |
| Beauty & Personal Care + Shopping | 8,400 | 7.6K | 0.19% | 1.4K |
| Culture & Entertainment + Fashion & Style | 6,177 | 14.9K | 0.82% | 8.1K |
| Culture & Entertainment + Relationships & Family | 5,839 | 11.2K | 0.65% | 3.8K |
| Beauty & Personal Care | 4,261 | 7.3K | 0.90% | 3.3K |
| Beauty & Personal Care + Health & Wellness | 4,078 | 9.5K | 0.22% | 2.7K |
| Fashion & Style + Home & Living | 3,281 | 5.6K | 1.61% | 2.6K |
Fashion & Style + Travel & Tourism in other countries
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| Thailand | 83 | 16.1K | 5.69% | 21.2K |
| Philippines | 74 | 6.7K | 1.69% | 27.8K |
| Japan | 71 | 10.2K | 5.77% | 45.6K |
| South Korea | 58 | 5.4K | 3.22% | 8K |
| France | 53 | 15.6K | 3.33% | 16.4K |
| United Kingdom | 50 | 11K | 9.16% | 45K |
| Spain | 48 | 10.6K | 3.78% | 18.3K |
| Vietnam | 44 | 11K | 4.30% | 34.7K |
How to read this benchmark
The 25th and 75th percentiles show the middle half of observed public profiles; the median is the midpoint. Country means profile country, not audience location. Results describe this sample and do not guarantee campaign performance.