TikTok data benchmark
TikTok creator benchmarks: United States fashion & style + travel & tourism
Among 525 eligible public TikTok creator profiles in the United States tagged Fashion & Style + Travel & Tourism, the median profile has 24,400 followers, 0.48% engagement, and 5,491 average views.
n=525 distinct creator profiles. Updated October 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 10,700 | 24,400 | 76,800 |
| Engagement rate | 0.18% | 0.48% | 1.36% |
| Average views | 1,220 | 5,491 | 45,231 |
Other categories in the United States
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| Beauty & Personal Care + Fashion & Style | 17,181 | 18.9K | 0.43% | 3.1K |
| Fashion & Style + Shopping | 8,603 | 15.9K | 0.14% | 2K |
| Beauty & Personal Care + Shopping | 7,842 | 12.8K | 0.09% | 1.1K |
| Culture & Entertainment + Fashion & Style | 6,122 | 22.2K | 0.47% | 6.2K |
| Culture & Entertainment + Relationships & Family | 5,823 | 16.8K | 0.39% | 4.7K |
| Beauty & Personal Care + Health & Wellness | 3,722 | 15K | 0.10% | 1.3K |
| Beauty & Personal Care | 3,659 | 14.9K | 0.30% | 1.9K |
| Home & Living + Shopping | 3,012 | 12K | 0.08% | 1.6K |
Fashion & style + travel & tourism in other countries
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| Thailand | 62 | 26.3K | 4.05% | Not available |
| Japan | 57 | 20.8K | 5.91% | Not available |
| Philippines | 51 | 21.5K | 1.22% | Not available |
| France | 48 | 41.5K | 2.24% | Not available |
| United Kingdom | 48 | 25.7K | 6.94% | Not available |
| Spain | 41 | 19.8K | 1.62% | Not available |
| South Korea | 37 | 15.9K | 1.78% | Not available |
| Vietnam | 33 | 22.4K | 3.55% | Not available |
How to read this benchmark
The 25th and 75th percentiles show the middle half of observed public profiles; the median is the midpoint. Country means profile country, not audience location. Results describe this sample and do not guarantee campaign performance.