TikTok data benchmark
United Kingdom Food & Drink + Shopping TikTok creator benchmarks
Among 45 eligible public TikTok creator profiles in the United Kingdom tagged Food & Drink + Shopping, the median profile has 19,100 followers, 5.82% engagement, and 112,228 average views.
n=45 distinct creator profiles. Updated August 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 5,182 | 19,100 | 48,600 |
| Engagement rate | 0.83% | 5.82% | 27.22% |
| Average views | 6,319 | 112,228 | 447,021 |
Other categories in the United Kingdom
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| Beauty & Personal Care + Fashion & Style | 807 | 5.8K | 4.43% | 14.4K |
| Beauty & Personal Care | 540 | 4.4K | 3.73% | 12K |
| Beauty & Personal Care + Home & Living | 411 | 3.4K | 2.83% | 5.5K |
| Fashion & Style + Shopping | 405 | 9.6K | 4.82% | 21.6K |
| Fashion & Style | 282 | 6.7K | 5.87% | 13.7K |
| Fashion & Style + Home & Living | 263 | 3.8K | 3.58% | 7.7K |
| Beauty & Personal Care + Shopping | 222 | 7.9K | 1.95% | 11.5K |
| Home & Living | 215 | 3.9K | 3.70% | 7.1K |
Food & Drink + Shopping in other countries
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| United States | 1,901 | 8.3K | 0.34% | 2.7K |
| Indonesia | 129 | 6.3K | 2.21% | 44.1K |
| Philippines | 69 | 10.1K | 3.59% | 55.8K |
| Malaysia | 62 | 5.9K | 1.58% | 39.8K |
| Mexico | 56 | 7.1K | 1.15% | 8.4K |
| Japan | 53 | 12.2K | 4.71% | 109.9K |
| Thailand | 52 | 11.5K | 5.07% | 72.6K |
| South Korea | 42 | 11.9K | 0.84% | 14.3K |
How to read this benchmark
The 25th and 75th percentiles show the middle half of observed public profiles; the median is the midpoint. Country means profile country, not audience location. Results describe this sample and do not guarantee campaign performance.