TikTok data benchmark
TikTok creator benchmarks: United Kingdom food & drink + shopping
Among 44 eligible public TikTok creator profiles in the United Kingdom tagged Food & Drink + Shopping, the median profile has 24,650 followers and 0.98% engagement. Average views are not available for this group.
n=44 distinct creator profiles. Updated October 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 12,150 | 24,650 | 64,100 |
| Engagement rate | 0.32% | 0.98% | 7.81% |
| Average views | Not available | Not available | Not available |
Other categories in the United Kingdom
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| Beauty & Personal Care + Fashion & Style | 623 | 21.3K | 1.47% | 17.3K |
| Beauty & Personal Care | 375 | 14K | 1.01% | 4.9K |
| Fashion & Style + Shopping | 337 | 24K | 1.40% | 12.8K |
| Beauty & Personal Care + Home & Living | 221 | 12.5K | 1.10% | 3.2K |
| Beauty & Personal Care + Shopping | 209 | 22.1K | 0.57% | 10.2K |
| Fashion & Style | 205 | 17K | 3.75% | 14.8K |
| Culture & Entertainment | 162 | 36.9K | 3.32% | 15.2K |
| Culture & Entertainment + Fashion & Style | 162 | 32.3K | 3.71% | 43.1K |
Food & drink + shopping in other countries
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| United States | 1,731 | 14.6K | 0.17% | 2.9K |
| Indonesia | 91 | 22.3K | 0.90% | 25.6K |
| Philippines | 66 | 15.1K | 2.22% | Not available |
| Malaysia | 44 | 15.8K | 1.15% | Not available |
| Mexico | 43 | 13.6K | 0.66% | Not available |
| Thailand | 42 | 26K | 6.16% | Not available |
| Japan | 41 | 58.6K | 2.25% | Not available |
| South Korea | 34 | 19.9K | 0.37% | Not available |
How to read this benchmark
The 25th and 75th percentiles show the middle half of observed public profiles; the median is the midpoint. Country means profile country, not audience location. Results describe this sample and do not guarantee campaign performance.