TikTok data benchmark
Philippines Food & Drink + Shopping TikTok creator benchmarks
Among 69 eligible public TikTok creator profiles in the Philippines tagged Food & Drink + Shopping, the median profile has 10,100 followers, 3.59% engagement, and 55,790 average views.
n=69 distinct creator profiles. Updated August 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 4,127 | 10,100 | 37,700 |
| Engagement rate | 0.96% | 3.59% | 9.91% |
| Average views | 9,440 | 55,790 | 418,308 |
Other categories in the Philippines
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| Beauty & Personal Care + Fashion & Style | 1,133 | 4.3K | 1.24% | 5.3K |
| Beauty & Personal Care | 936 | 3.8K | 1.27% | 6.2K |
| Home & Living | 389 | 2.3K | 0.98% | 2.3K |
| Beauty & Personal Care + Home & Living | 379 | 2.3K | 1.19% | 3.1K |
| Culture & Entertainment + Fashion & Style | 379 | 6.2K | 1.77% | 12.1K |
| Culture & Entertainment | 345 | 5.5K | 0.95% | 5.8K |
| Fashion & Style + Home & Living | 303 | 1.8K | 1.23% | 2.2K |
| Fashion & Style | 279 | 5K | 1.46% | 6.5K |
Food & Drink + Shopping in other countries
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| United States | 1,901 | 8.3K | 0.34% | 2.7K |
| Indonesia | 129 | 6.3K | 2.21% | 44.1K |
| Malaysia | 62 | 5.9K | 1.58% | 39.8K |
| Mexico | 56 | 7.1K | 1.15% | 8.4K |
| Japan | 53 | 12.2K | 4.71% | 109.9K |
| Thailand | 52 | 11.5K | 5.07% | 72.6K |
| United Kingdom | 45 | 19.1K | 5.82% | 112.2K |
| South Korea | 42 | 11.9K | 0.84% | 14.3K |
How to read this benchmark
The 25th and 75th percentiles show the middle half of observed public profiles; the median is the midpoint. Country means profile country, not audience location. Results describe this sample and do not guarantee campaign performance.