TikTok data benchmark
Thailand Food & Drink + Shopping TikTok creator benchmarks
Among 52 eligible public TikTok creator profiles in Thailand tagged Food & Drink + Shopping, the median profile has 11,500 followers, 5.07% engagement, and 72,556 average views.
n=52 distinct creator profiles. Updated August 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 4,090 | 11,500 | 69,875 |
| Engagement rate | 1.18% | 5.07% | 21.51% |
| Average views | 24,778 | 72,556 | 435,660 |
Other categories in Thailand
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| Beauty & Personal Care + Fashion & Style | 713 | 27.8K | 4.69% | 69.9K |
| Culture & Entertainment + Fashion & Style | 405 | 21.4K | 7.10% | 58.8K |
| Culture & Entertainment | 242 | 23.1K | 8.28% | 66.4K |
| Fashion & Style + Shopping | 215 | 12K | 3.29% | 23K |
| Beauty & Personal Care | 211 | 20.7K | 3.59% | 89.8K |
| Culture & Entertainment + Travel & Tourism | 204 | 15.3K | 6.22% | 60.7K |
| Beauty | 172 | 50.4K | 1.04% | 70.6K |
| Food & Drink | 150 | 24.7K | 9.35% | 159.5K |
Food & Drink + Shopping in other countries
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| United States | 1,901 | 8.3K | 0.34% | 2.7K |
| Indonesia | 129 | 6.3K | 2.21% | 44.1K |
| Philippines | 69 | 10.1K | 3.59% | 55.8K |
| Malaysia | 62 | 5.9K | 1.58% | 39.8K |
| Mexico | 56 | 7.1K | 1.15% | 8.4K |
| Japan | 53 | 12.2K | 4.71% | 109.9K |
| United Kingdom | 45 | 19.1K | 5.82% | 112.2K |
| South Korea | 42 | 11.9K | 0.84% | 14.3K |
How to read this benchmark
The 25th and 75th percentiles show the middle half of observed public profiles; the median is the midpoint. Country means profile country, not audience location. Results describe this sample and do not guarantee campaign performance.